Product Description

is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Ciceros three-step strategy for moving an audience to actionas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy

Eminems Rules of Decorum

The Belushi Paradigm

Stalins Timing Secret

The Yoda Technique

Whether youre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, is for you. Written by one of todays most popular online language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a and a when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.