How Customers Think: Essential Insights into the Mind of the Market

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	New		3rd Party New		3rd Party Used
Latest	$23.00	Latest	$6.99	Latest	$0.01
Highest	$35.00 Dec 28, '15	Highest	$15.00 Jan 21, '16	Highest	$3.89 Sep 5, '14
Lowest	$7.29 Feb 21, '14	Lowest	$2.78 Mar 21, '15	Lowest	$0.01 Feb 22, '16
Average	$21.96	Average	$5.86	Average	$0.33
Added	Apr 13, 2013	Added	Apr 13, 2013	Added	Apr 13, 2013

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Amazon Best Sellers Rank

30 day average: 314,057 | 90 day average: 211,496

Product Description

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing

Amazon > Books > Subjects > Business & Investing > Accounting

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising

Amazon > Books > Subjects > Business & Investing > Management & Leadership

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