By Harper Business

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Product Description
, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuaderand how to defend yourself against them. Perfect for people in all walks of life, the principles of will move you toward profound personal change and act as a driving force for your success.
Product CategoriesAmazon > Books > Specialty Boutique Amazon > Books > Subjects > Health, Fitness & Dieting > Psychology & Counseling Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Consumer Behavior Amazon > Books > Subjects > Self-Help > Success Amazon > Books > Subjects > Self-Help > Motivational PriceZombie > Books * PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Query for item failed.
Product Description
, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuaderand how to defend yourself against them. Perfect for people in all walks of life, the principles of will move you toward profound personal change and act as a driving force for your success.Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
* PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
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United States
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