Product Description

A 5-part process that will transform your organization or your career into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz as well as hundreds of interviews with CEOs, entrepreneurs, and artists into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplaceTurns the mystery of creativity into a simple-to-use processShows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processesOffers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.#8 Bestseller (Hardcover Business)#2 Bestseller (Hardcover Business)#9 Bestseller (Hardcover Nonfiction)#9 Bestseller (Nonfiction Hardcover)#1 Bestseller (Money)#10 Bestseller (Nonfiction) Q&A with Author Josh LinknerWhy is creativity in the workplace so important? What is ? An accomplished musician yourself, you compare creative riffs at work to jazz improvisation. How do the two relate? How can you start working creativity muscles with a team that has grown stagnant?