Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

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	New		3rd Party New		3rd Party Used
Latest	$52.95	Latest	$29.98	Latest	$8.00
Highest	$55.44 Jan 15, '16	Highest	$40.22 Mar 20, '15	Highest	$31.95 Feb 1, '15
Lowest	$34.07 Sep 6, '15	Lowest	$14.49 Jan 12, '15	Lowest	$4.88 Dec 20, '15
Average	$41.49	Average	$28.24	Average	$13.39
Added	Sep 18, 2013	Added	Sep 18, 2013	Added	Sep 18, 2013

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Product Description

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing

*Provides frameworks for understanding this domain

*Describes real examples of persuasive technologies

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Social Sciences > Psychology

Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Computer Science > Artificial Intelligence

Amazon > Books > Subjects > Computers & Technology > Games & Strategy Guides

Amazon > Books > Subjects > Computers & Technology > Computer Science > Human-Computer Interaction

Amazon > Books > Subjects > Computers & Technology > Computer Science > Artificial Intelligence > Theory of Computing

Amazon > Books > Subjects > Computers & Technology > Computer Science > Artificial Intelligence > Human Vision & Language Systems

Amazon > Books > Subjects > Business & Investing > Industries & Professions > Computers & Technology

Amazon > Books > Subjects > Self-Help > Motivational

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