By Oxford University Press

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Product Description
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
Product CategoriesAmazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Humanities > Art History Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Humanities > Design Amazon > Books > Subjects > Arts & Photography > Graphic Design Amazon > Books > Subjects > Arts & Photography > History & Criticism > History Amazon > Books > Subjects > Arts & Photography > Decorative Arts & Design PriceZombie > Books * PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
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