Product Description

Think win-win is the best way to make the deal? Think again. Its the worst possible way to get the best deal. This is the dirty little secret of corporate America.

For years now, win-win has been the paradigm for business negotiationthe fair way for all concerned. But dont believe it. Today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Have you ever heard someone on the other side of the table say, Lets team up on this, partner? It all sounds so good, but these negotiators take their naive partners to the cleaners, deal after deal. Start with No shows you how they accomplish this. It shows you how such negotiations end up as win-lose. It exposes the scam for what it really is. And it guarantees that youll never be a victim again.

Win-win plays to your emotions. It takes advantage of your instinct and desire to make the deal. Start with No teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you cant really control, and how to focus instead on the activities and behavior that you can and must control in order to negotiate with the pros.

Start with No introduces a system of decision-based negotiation. Never again will you be out there on a wing and a prayer. Never again will you feel out of control. Never again will you compromise unnecessarily. Never again will you lose a negotiation.

The best negotiators:

* arent interested in yesthey prefer no

* never, ever rush to close, but always let the other side feel comfortable and secure

* are never needy; they take advantage of the other partys neediness

* create a blank slate to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations

* always have a mission and purpose that guides their decisions

* dont send so much as an e-mail without an agenda for what they want to accomplish

* know the four budgets for themselves and for the other side: time, energy, money, and emotion

* never waste time with people who dont really make the decision

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situationthe purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. It is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.