Product Description

Through three successful editions, has provided a solid foundation for an entire generation of agribusiness students. The authors have refined and adapted each edition to the continually evolving world of agribusiness, and the comprehensive coverage in the fourth edition is no exception. New material on supply chains and leadership is incorporated throughout, and a new chapter has been added covering strategic planning and management. The authors maintain their classroom-tested approach, connecting each concept to their unifying theme that every manager s primary objective must be to maximize long-term profits by profitably satisfying customers needs. Student learning is maximized with appealing, jargon-free language; clearly outlined learning objectives; a comprehensive glossary; and cases that apply the concepts in each chapter. Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly. Title of related interest available from Waveland Press: Seitz et al., Second Edition (ISBN 9781577666240).