Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands

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New from	$20.76
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3rd Party Used from	$15.10

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	New		3rd Party New		3rd Party Used
Latest	$20.76	Latest	$15.11	Latest	$15.10
Highest	$27.94 Jun 29, '15	Highest	$91.71 Dec 22, '14	Highest	$183.00 Dec 22, '14
Lowest	$20.76 Mar 22, '16	Lowest	$15.11 Mar 22, '16	Lowest	$6.11 Sep 4, '14
Average	$23.40	Average	$18.24	Average	$16.11
Added	Sep 11, 2013	Added	Sep 11, 2013	Added	Sep 11, 2013

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Amazon Best Sellers Rank

30 day average: 376,175 | 90 day average: 317,202

Product Description

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, theres good news for little guys. Theres a reason why these massive companies spend a fortune acting small. In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; Finally turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.

Product Categories

Amazon > Books > Subjects > Science & Math > Agricultural Sciences > Food Science

Amazon > Books > Subjects > Engineering & Transportation > Engineering

Amazon > Books > Subjects > Cookbooks, Food & Wine > Beverages & Wine > Wine & Spirits > Wine

Amazon > Books > Subjects > Computers & Technology > Business & Management > Web Marketing

Amazon > Books > Subjects > Business & Investing > Industries & Professions > E-commerce

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing

Amazon > Books > Subjects > Business & Investing > Industries & Professions

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