Product Description

The essential guide to making smarter decisions by decoding CEO Communications introduces a revolutionary method for evaluating the financial integrity of a company. You dont need special access to insider information or a degree in accounting to figure it out. In fact, the secret is right in front of youin black and whitein the words of every shareholder letter, annual report, and corporate correspondence you receive. shows you how to: Too often, corporate executives and investment professionals are expected to deliver short-term results. As a result, they are compelled to turn to accounting techniques and unclear language to meet these expectations. In , L.J. Rittenhouse lays out her time-tested approach for recognizing at-risk businesses before trouble hits. This is the same method she used to predict the collapse of Enron and the fall of Lehman. From comparing the statements of Ford, GM, and Toyota to revealing why FedEx and Wells Fargo have been so successful, shows that Rittenhouses system is one of the most powerful tools a corporate leader or investor can have. Once you learn the clues to decode CEO communications, you will be able to invest between the linesto figure out exactly what a companys CEO is or isnt telling you. Whether youre a professional investor, a new shareholder, or a CEO who wants to improve how your company communicates, is one of the best investments youll ever make. Praise for Rittenhouse is still on the side of the angels.

WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway Tremendous! is destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed.

STEPHEN M. R. COVEY, author of the and #1 bestseller, , and coauthor of Before investing only by the numbers, read Investing Between the Lines. In it, L.J. Rittenhouse makes a compelling case that CEOs words matter too.

JAMES HESKETT, Baker Foundation Professor Emeritus, Harvard Business School, and author of An intriguing read that gets to the heart of the 21st-century leadership challengethe need for leaders to candidly build and earn the trust of their stakeholders in an enduring way.

DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell Soup Company and bestselling author of This book is the Rosetta Stone for investors and the high-water mark for CEOs.

DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of Corporate Compliance and Ethics L.J. Rittenhouse reports on over a decade of research analyzing executive communications and finds leadership clues that reveal the true values of a corporate culture which, in turn, determine performance.

LOUISE M. MORMAN, Executive Director, Lockheed Martin Leadership Institute, Miami University