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  • Conversion Optimization: The Art and Science of Converting Prospects to Customers

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Buy from Amazon $25.91$0.01 $37.50 $12.50 Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 2014 2015 2016 $25.41, Sep 10 7:18 am$23.89, Nov 8 3:11 am$23.99, Nov 23 - Dec 4$24.10, Dec 7 - Dec 11$24.20, Dec 14 - Dec 26$24.30, Dec 28 - Jan 20$24.40, Jan 20 - Feb 10$24.50, Feb 11 - Feb 27$24.60, Feb 28 - Mar 17$24.70, Mar 18 - Apr 6$24.80, Apr 7 - Apr 16$24.90, Apr 17 - May 8$24.90, Apr 17 - May 8$18.53, May 3 - May 4$3.74, May 3 - May 11$24.90, Apr 17 - May 8$18.26, May 6 2:21 am$3.74, May 3 - May 11$24.90, Apr 17 - May 8$18.12, May 7 - May 8$3.74, May 3 - May 11$25.00, May 9 - May 30$17.85, May 11 - May 12$3.74, May 3 - May 11$25.00, May 9 - May 30$17.73, May 13 4:50 am$3.71, May 13 4:50 am$25.00, May 9 - May 30$17.55, May 15 3:29 am$3.70, May 15 3:29 am$25.00, May 9 - May 30$17.37, May 16 - May 21$3.65, May 18 2:37 am$25.00, May 9 - May 30$17.37, May 16 - May 21$3.61, May 20 - May 22$25.00, May 9 - May 30$17.31, May 21 - May 23$3.75, May 23 - May 31$25.00, May 9 - May 30$17.09, May 25 12:11 pm$3.75, May 23 - May 31$25.00, May 9 - May 30$17.01, May 26 - May 28$3.75, May 23 - May 31$25.00, May 9 - May 30$16.65, May 30 1:21 am$3.75, May 23 - May 31$25.09, May 31 - Jun 15$16.41, Jun 1 4:31 pm$4.97, Jun 1 4:31 pm$25.09, May 31 - Jun 15$16.23, Jun 4 8:47 am$11.14, Jun 4 8:47 am$25.09, May 31 - Jun 15$16.17, Jun 5 - Jun 7$4.97, Jun 6 - Jun 17$25.09, May 31 - Jun 15$15.93, Jun 9 2:57 am$4.97, Jun 6 - Jun 17$25.09, May 31 - Jun 15$15.75, Jun 11 7:37 am$4.97, Jun 6 - Jun 17$25.09, May 31 - Jun 15$15.39, Jun 14 8:38 am$4.97, Jun 6 - Jun 17$24.91, Jun 15 - Sep 19$15.27, Jun 15 - Jun 17$4.97, Jun 6 - Jun 17$24.91, Jun 15 - Sep 19$15.21, Jun 18 - Jun 19$4.95, Jun 18 1:17 am$24.91, Jun 15 - Sep 19$15.03, Jun 21 - Jun 22$4.89, Jun 21 2:08 am$24.91, Jun 15 - Sep 19$14.85, Jun 24 2:59 am$4.87, Jun 24 2:59 am$24.91, Jun 15 - Sep 19$14.73, Jun 26 10:33 am$4.83, Jun 26 10:33 am$24.91, Jun 15 - Sep 19$14.61, Jun 28 12:46 am$4.81, Jun 28 12:46 am$24.91, Jun 15 - Sep 19$14.49, Jun 30 - Jul 1$4.76, Jul 1 8:59 am$24.91, Jun 15 - Sep 19$14.37, Jul 3 - Jul 4$4.53, Jul 3 6:53 pm$24.91, Jun 15 - Sep 19$17.98, Jul 6 3:05 am$4.26, Jul 6 3:05 am$24.91, Jun 15 - Sep 19$14.19, Jul 8 8:02 pm$3.99, Jul 8 8:02 pm$24.91, Jun 15 - Sep 19$14.07, Jul 11 7:06 am$3.12, Jul 11 7:06 am$24.91, Jun 15 - Sep 19$17.91, Jul 12 11:46 am$2.67, Jul 12 11:46 am$24.91, Jun 15 - Sep 19$17.78, Jul 15 1:37 am$2.03, Jul 15 1:37 am$24.91, Jun 15 - Sep 19$17.40, Jul 17 6:57 pm$1.77, Jul 17 6:57 pm$24.91, Jun 15 - Sep 19$17.16, Jul 21 1:47 am$1.68, Jul 21 1:47 am$24.91, Jun 15 - Sep 19$16.98, Jul 23 7:09 am$1.64, Jul 23 7:09 am$24.91, Jun 15 - Sep 19$18.68, Jul 25 4:09 am$1.61, Jul 25 4:09 am$24.91, Jun 15 - Sep 19$16.62, Jul 27 1:58 am$1.55, Jul 27 11:02 pm$24.91, Jun 15 - Sep 19$16.44, Jul 30 - Jul 31$1.43, Jul 30 3:22 pm$24.91, Jun 15 - Sep 19$16.38, Aug 1 11:08 am$1.36, Aug 1 11:08 am$24.91, Jun 15 - Sep 19$18.46, Aug 4 8:53 am$1.29, Aug 4 8:53 am$24.91, Jun 15 - Sep 19$18.26, Aug 6 8:21 am$1.23, Aug 6 8:21 am$24.91, Jun 15 - Sep 19$18.05, Aug 9 9:00 am$1.15, Aug 9 9:00 am$24.91, Jun 15 - Sep 19$18.04, Aug 11 8:31 am$1.07, Aug 11 8:31 am$24.91, Jun 15 - Sep 19$17.83, Aug 14 8:28 am$1.01, Aug 14 8:28 am$24.91, Jun 15 - Sep 19$18.72, Aug 16 5:54 am$0.97, Aug 16 5:54 am$24.91, Jun 15 - Sep 19$18.73, Aug 18 8:11 am$0.93, Aug 18 8:11 am$24.91, Jun 15 - Sep 19$18.52, Aug 21 5:49 pm$0.85, Aug 21 5:49 pm$24.91, Jun 15 - Sep 19$18.16, Aug 23 11:56 pm$0.80, Aug 23 11:56 pm$24.91, Jun 15 - Sep 19$18.02, Aug 26 - Aug 29$0.76, Aug 26 2:07 am$24.91, Jun 15 - Sep 19$18.02, Aug 26 - Aug 29$0.70, Aug 28 5:39 am$24.91, Jun 15 - Sep 19$18.72, Aug 30 11:46 am$0.66, Aug 30 11:46 am$24.91, Jun 15 - Sep 19$18.65, Sep 1 6:23 pm$0.60, Sep 1 6:23 pm$24.91, Jun 15 - Sep 19$18.72, Sep 4 1:03 am$0.54, Sep 4 1:03 am$24.91, Jun 15 - Sep 19$18.62, Sep 6 6:53 am$0.51, Sep 6 6:53 am$24.91, Jun 15 - Sep 19$18.29, Sep 8 12:41 pm$0.49, Sep 8 12:41 pm$24.91, Jun 15 - Sep 19$18.01, Sep 10 6:46 pm$0.48, Sep 10 6:46 pm$24.91, Jun 15 - Sep 19$17.63, Sep 14 11:45 pm$1.71, Sep 14 11:45 pm$24.91, Jun 15 - Sep 19$18.72, Sep 19 - Sep 21$1.63, Sep 19 1:13 am$25.40, Sep 21 - Sep 23$18.72, Sep 19 - Sep 21$1.52, Sep 21 11:46 pm$25.40, Sep 21 - Sep 23$18.58, Sep 23 7:10 pm$1.49, Sep 23 7:10 pm$25.82, Sep 25 - Oct 8$18.51, Sep 25 6:52 pm$1.47, Sep 25 6:52 pm$25.82, Sep 25 - Oct 8$18.65, Sep 29 9:44 pm$1.42, Sep 29 9:44 pm$25.82, Sep 25 - Oct 8$18.37, Oct 2 1:02 am$1.40, Oct 2 1:02 am$25.82, Sep 25 - Oct 8$18.09, Oct 4 3:13 am$1.74, Oct 4 - Oct 16$25.82, Sep 25 - Oct 8$17.95, Oct 6 4:54 am$1.74, Oct 4 - Oct 16$25.82, Sep 25 - Oct 8$17.81, Oct 8 7:02 am$1.74, Oct 4 - Oct 16$23.33, Oct 10 10:28 am$17.67, Oct 10 10:28 am$1.74, Oct 4 - Oct 16$25.82, Oct 12 - Dec 8$17.25, Oct 14 2:38 pm$1.74, Oct 4 - Oct 16$25.82, Oct 12 - Dec 8$18.60, Oct 16 6:05 pm$1.74, Oct 4 - Oct 16$25.82, Oct 12 - Dec 8$18.48, Oct 18 10:06 pm$1.72, Oct 18 10:06 pm$25.82, Oct 12 - Dec 8$18.26, Oct 21 5:01 am$1.70, Oct 21 5:01 am$25.82, Oct 12 - Dec 8$18.72, Oct 23 12:03 pm$1.69, Oct 23 12:03 pm$25.82, Oct 12 - Dec 8$18.93, Oct 28 8:45 pm$1.75, Oct 28 8:45 pm$25.82, Oct 12 - Dec 8$18.37, Nov 3 7:37 am$1.58, Nov 3 7:37 am$25.82, Oct 12 - Dec 8$17.82, Nov 9 1:32 pm$1.52, Nov 9 1:32 pm$25.82, Oct 12 - Dec 8$17.90, Nov 12 9:29 am$1.43, Nov 12 9:29 am$25.82, Oct 12 - Dec 8$17.51, Nov 16 5:18 pm$1.38, Nov 16 5:18 pm$25.82, Oct 12 - Dec 8$17.33, Nov 19 5:19 pm$1.34, Nov 19 5:19 pm$25.82, Oct 12 - Dec 8$17.21, Nov 20 8:16 pm$1.33, Nov 20 8:16 pm$25.82, Oct 12 - Dec 8$17.96, Nov 25 1:13 am$1.28, Nov 25 1:13 am$25.82, Oct 12 - Dec 8$17.75, Nov 26 11:10 pm$1.25, Nov 26 11:10 pm$25.82, Oct 12 - Dec 8$17.56, Nov 28 10:28 pm$1.23, Nov 28 10:28 pm$25.82, Oct 12 - Dec 8$17.96, Nov 30 8:24 pm$1.20, Nov 30 8:24 pm$25.82, Oct 12 - Dec 8$17.68, Dec 2 - Dec 4$0.98, Dec 4 5:04 pm$25.82, Oct 12 - Dec 8$17.56, Dec 6 1:52 pm$0.96, Dec 6 1:52 pm$25.82, Oct 12 - Dec 8$17.38, Dec 8 10:39 am$0.93, Dec 8 10:39 am$25.68, Dec 10 - Dec 16$17.26, Dec 10 4:57 pm$0.75, Dec 10 4:57 pm$25.68, Dec 10 - Dec 16$17.08, Dec 14 11:27 am$0.71, Dec 14 11:27 am$25.68, Dec 10 - Dec 16$16.96, Dec 16 11:23 am$0.67, Dec 16 11:23 am$25.82, Dec 18 - Apr 16$16.84, Dec 18 10:33 am$0.65, Dec 18 10:33 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.55, Dec 23 3:25 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.49, Dec 26 7:32 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.44, Dec 29 3:39 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.41, Dec 30 8:44 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.38, Jan 1 11:17 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.31, Jan 5 12:02 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.25, Jan 7 7:17 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.20, Jan 10 - Jan 11$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.15, Jan 15 - Feb 5$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.44, Feb 7 4:53 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.33, Feb 10 7:30 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.30, Feb 12 2:54 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.33, Feb 14 11:00 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.34, Feb 18 5:39 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.45, Feb 20 - Feb 26$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.48, Feb 28 - Mar 17$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.45, Mar 19 8:16 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.38, Mar 21 12:58 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.29, Mar 23 9:40 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.47, Mar 26 - Apr 2$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.30, Apr 5 1:39 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.42, Apr 7 4:59 pm$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.41, Apr 10 9:25 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$1.11, Apr 13 6:09 am$25.82, Dec 18 - Apr 16$12.03, Dec 22 - Apr 24$0.84, Apr 16 2:42 am$25.91, Apr 18 - Apr 24$12.03, Dec 22 - Apr 24$0.72, Apr 18 3:29 pm$25.91, Apr 18 - Apr 24$12.03, Dec 22 - Apr 24$0.63, Apr 21 7:48 am$25.91, Apr 18 - Apr 24$12.03, Dec 22 - Apr 24$0.56, Apr 24 3:05 am$25.91, Apr 27 - Jun 28$12.03, Apr 27 - May 7$0.47, Apr 27 6:13 am$25.91, Apr 27 - Jun 28$12.03, Apr 27 - May 7$0.40, Apr 30 3:14 am$25.91, Apr 27 - Jun 28$12.03, Apr 27 - May 7$0.35, May 2 8:04 pm$25.91, Apr 27 - Jun 28$12.03, Apr 27 - May 7$0.33, May 4 4:53 am$25.91, Apr 27 - Jun 28$12.03, Apr 27 - May 7$0.30, May 7 3:05 am$25.91, Apr 27 - Jun 28$11.96, May 11 2:01 am$0.22, May 11 2:01 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$0.15, May 14 8:58 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$0.06, May 18 9:13 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$0.01, May 22 - May 26$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$0.79, May 31 10:25 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$0.94, Jun 5 1:14 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$1.40, Jun 9 7:52 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$1.32, Jun 13 5:42 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$1.01, Jun 15 4:03 am$25.91, Apr 27 - Jun 28$12.03, May 14 - Nov 21$0.99, Jun 18 - Jun 28$24.87, Jul 2 9:10 pm$12.03, May 14 - Nov 21$0.94, Jul 2 9:10 pm$21.81, Jul 7 - Jul 25$12.03, May 14 - Nov 21$0.75, Jul 7 4:18 am$21.81, Jul 7 - Jul 25$12.03, May 14 - Nov 21$2.98, Jul 12 - Jul 16$21.81, Jul 7 - Jul 25$12.03, May 14 - Nov 21$0.40, Jul 18 5:29 am$21.81, Jul 7 - Jul 25$12.03, May 14 - Nov 21$1.88, Jul 21 9:37 pm$21.81, Jul 7 - Jul 25$12.03, May 14 - Nov 21$1.78, Jul 25 11:28 am$21.40, Jul 29 - Aug 1$12.03, May 14 - Nov 21$1.66, Jul 29 1:14 am$21.40, Jul 29 - Aug 1$12.03, May 14 - Nov 21$1.48, Aug 1 3:26 pm$20.13, Aug 5 - Aug 20$12.03, May 14 - Nov 21$1.01, Aug 5 7:02 am$20.13, Aug 5 - Aug 20$12.03, May 14 - Nov 21$0.75, Aug 9 12:54 am$20.13, Aug 5 - Aug 20$12.03, May 14 - Nov 21$0.54, Aug 12 7:30 pm$20.13, Aug 5 - Aug 20$12.03, May 14 - Nov 21$0.37, Aug 16 1:08 pm$20.13, Aug 5 - Aug 20$12.03, May 14 - Nov 21$0.26, Aug 20 7:46 am$20.48, Aug 24 - Aug 27$12.03, May 14 - Nov 21$0.10, Aug 24 12:52 am$20.48, Aug 24 - Aug 27$12.03, May 14 - Nov 21$2.97, Aug 27 8:02 pm$20.83, Aug 31 - Sep 16$12.03, May 14 - Nov 21$2.89, Aug 31 1:15 pm$20.83, Aug 31 - Sep 16$12.03, May 14 - Nov 21$1.43, Sep 4 9:41 am$20.83, Aug 31 - Sep 16$12.03, May 14 - Nov 21$1.30, Sep 8 7:35 am$20.83, Aug 31 - Sep 16$12.03, May 14 - Nov 21$1.27, Sep 12 4:45 am$20.83, Aug 31 - Sep 16$12.03, May 14 - Nov 21$1.24, Sep 16 2:06 am$20.97, Sep 19 - Sep 27$12.03, May 14 - Nov 21$1.21, Sep 19 10:48 pm$20.97, Sep 19 - Sep 27$12.03, May 14 - Nov 21$2.35, Sep 23 9:22 pm$20.97, Sep 19 - Sep 27$12.03, May 14 - Nov 21$1.57, Sep 27 6:46 pm$21.10, Oct 1 - Oct 5$12.03, May 14 - Nov 21$1.08, Oct 1 7:26 pm$21.10, Oct 1 - Oct 5$12.03, May 14 - Nov 21$0.53, Oct 5 10:00 pm$23.46, Oct 10 - Oct 19$12.03, May 14 - Nov 21$0.01, Oct 10 - Mar 26$23.59, Oct 23 - Nov 17$12.03, May 14 - Nov 21$0.01, Oct 10 - Mar 26$24.05, Nov 21 - Nov 26$12.03, May 14 - Nov 21$0.01, Oct 10 - Mar 26$24.05, Nov 21 - Nov 26$12.02, Nov 26 12:45 am$0.01, Oct 10 - Mar 26$24.51, Nov 30 - Dec 5$12.00, Nov 30 8:03 pm$0.01, Oct 10 - Mar 26$24.51, Nov 30 - Dec 5$11.97, Dec 5 4:46 pm$0.01, Oct 10 - Mar 26$24.96, Dec 10 - Dec 20$11.93, Dec 10 7:31 pm$0.01, Oct 10 - Mar 26$24.96, Dec 10 - Dec 20$11.91, Dec 15 8:42 pm$0.01, Oct 10 - Mar 26$24.96, Dec 10 - Dec 20$11.89, Dec 20 6:45 pm$0.01, Oct 10 - Mar 26$25.40, Dec 26 - Dec 31$11.85, Dec 26 9:17 am$0.01, Oct 10 - Mar 26$25.40, Dec 26 - Dec 31$11.83, Dec 31 12:06 am$0.01, Oct 10 - Mar 26$25.84, Jan 4 - Jan 9$11.81, Jan 4 4:38 pm$0.01, Oct 10 - Mar 26$25.84, Jan 4 - Jan 9$11.77, Jan 9 1:41 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.74, Jan 14 11:47 am$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.71, Jan 19 12:03 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.68, Jan 24 1:05 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.65, Jan 29 1:35 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.62, Feb 3 2:42 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.59, Feb 8 4:46 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.55, Feb 13 10:26 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.52, Feb 19 6:31 am$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.38, Feb 24 7:05 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.36, Feb 27 12:34 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.34, Mar 2 3:12 am$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.18, Mar 14 2:03 pm$0.01, Oct 10 - Mar 26$25.91, Jan 14 - Mar 26$11.09, Mar 26 9:04 am$0.01, Oct 10 - Mar 26 73,1361,147,767 781,250 390,625 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr 2015 2016

Price Details

New

Latest $25.91 Mar 26, '16
Highest $25.91 Jan 14, '16
Lowest $20.13 Aug 5, '15
Average $25.91 (30d avg)
$25.86 (90d avg)
$24.82 (180d avg)
$24.19 (365d avg)
$24.74 (Lifetime average)
Added Sep 10, 2013

3rd Party New

Latest $11.09 Mar 26, '16
Highest $18.93 Oct 28, '14
Lowest $11.09 Mar 26, '16
Average $11.27 (30d avg)
$11.54 (90d avg)
$11.78 (180d avg)
$11.90 (365d avg)
$13.77 (Lifetime average)
Added Sep 10, 2013

3rd Party Used

Latest $0.01 Mar 26, '16
Highest $11.14 Jun 4, '14
Lowest $0.01 Oct 10, '15
Average $0.01 (30d avg)
$0.01 (90d avg)
$0.05 (180d avg)
$0.57 (365d avg)
$1.17 (Lifetime average)
Added Sep 10, 2013

Sales Rank

30 day average: 829,295
90 day average: 739,318

Product Description

How do you turn website visitors into customers?

offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?

"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love." --Avinash Kaushik, author of and (both Sybex)

Guy KawasakiCo-founder ofand author of Enchantment: The Art of Changing Hearts, Minds, and Actions

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