Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners

By Wiley

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	New		3rd Party New		3rd Party Used
Latest	$23.25	Latest	$17.95	Latest	$0.71
Highest	$26.65 Dec 28, '15	Highest	$18.70 Feb 26, '15	Highest	$17.06 Nov 30, '14
Lowest	$20.45 May 13, '14	Lowest	$10.35 Jan 11, '16	Lowest	$0.71 1 day ago
Average	$24.03	Average	$15.43	Average	$7.76
Added	Sep 10, 2013	Added	Sep 10, 2013	Added	Sep 10, 2013

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Amazon Best Sellers Rank

30 day average: 169,941 | 90 day average: 238,410

Product Description

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more

Product Categories

Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Management

Amazon > Books > Subjects > Business & Investing > Organizational Behavior > Strategic Planning

Amazon > Books > Subjects > Business & Investing > Management & Leadership > Strategy & Competition

Amazon > Books > Subjects > Business & Investing > Management & Leadership > Systems & Planning

Amazon > Books > Subjects > Business & Investing > Management & Leadership > Management

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