The Portable MBA in Marketing

By Wiley

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	New		3rd Party New		3rd Party Used
Latest	$58.88	Latest	$16.00	Latest	$0.01
Highest	$80.00 Jan 27, '16	Highest	$36.01 Oct 4, '15	Highest	$9.75 May 16, '15
Lowest	$39.64 Feb 6, '15	Lowest	$2.25 Oct 16, '14	Lowest	$0.01 Sep 16, '15
Average	$48.32	Average	$15.73	Average	$1.47
Added	Sep 9, 2013	Added	Sep 9, 2013	Added	Sep 9, 2013

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Amazon Best Sellers Rank

30 day average: 466,436 | 90 day average: 557,526

Product Description

This tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including new negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen your understanding of your customers; and hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing

Amazon > Books > Subjects > Business & Investing > Accounting

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising

Amazon > Books > Subjects > Business & Investing > Management & Leadership

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