It's a dog eat dog world. Don't be on the menu. What are the differences between a winning and losing performance? Why are we able to rise to the challenge one day, but wilt from it the next? Can we in fact become better competitors? In Po Bronson and Ashley Merryman use cutting-edge science to tease out the hidden factors at the core of every great triumph - and every tragic failure. By enabling you to identify your own competitive style, will help you tip the odds of success in your favor. Integrating wisdom from politics, finance, genetics, neuroscience, psychology, military training, sports, economics, education and more, offers counterintuitive, game-changing insights into the nature of competition, such as:As President Dwight Eisenhower said, "What counts is not necessarily the size of the dog in the fight - it's the size of the fight in the dog." In Po Bronson and Ashley Merryman reveal the size of the fight in all of us.