Communication Planning: An Integrated Approach (SAGE Series in Public Relations)

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	New		3rd Party New		3rd Party Used
Latest	$76.59	Latest	$46.99	Latest	$10.67
Highest	$90.00 Mar 2, '16	Highest	$52.99 Nov 23, '15	Highest	$10.67 Apr 1, '16
Lowest	$76.59 Apr 1, '16	Lowest	$45.39 Dec 5, '15	Lowest	$1.45 Dec 5, '15
Average	$81.46	Average	$46.99	Average	$4.77
Added	Nov 23, 2015	Added	Nov 23, 2015	Added	Nov 23, 2015

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30 day average: 1,014,623 | 90 day average: 1,269,428

Product Description

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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