• PriceZombie Logo
  • Stores & Coupons
  • Live Feed
  • United States
  • Login / Register
Product /
Renegades of the Empire: How Three Software Warriors Started a Revolution Behind the Walls of Fortress Microsoft

 

By Crown
Renegades of the Empire: How Three Software Warriors Started a Revolution Behind the Walls of Fortress Microsoft
Price
3rd Party New from $9.95
3rd Party Used from $0.10
Range
 
Low $0.01
High $9.95
Rating
Review this product
 
  • Watch this Item
  • Price Protection

Not the price you want? Enter the price you want to pay and you'll be notified when the price drops.

 

Watch this product

If you've purchased this item from a store (or used a credit card) that offers price protection, PriceZombie can track its price and notify you if it falls within the protection time period so you can get a refund of the price difference.

 

Please register in order to use this feature
Amazon
$9.95
2 Reviews / Discussion
Buy from Amazon
       
Last Seen $9.95   Last Seen $0.10  
Highest $9.95 Mar 31, '16   Highest $0.99 Jan 21, '16  
Lowest $0.80 Dec 20, '14   Lowest $0.01 Mar 19, '16  
Average $7.27   Average $0.11  
Added Dec 20, 2014   Added Dec 20, 2014  
           
Historical Price
Amazon Best Sellers Rank
30 day average: 2,049,175 | 90 day average: 1,723,976

 

Product Description
The "Beastie Boys" did whatever it took to make their revolution happen. . . .

St. John's disregard for Microsoft authority figures was equaled only by the game developers' antipathy for the big Redmond company. No one knew how far he might go until his boss put him in charge of a presentation to the trade press.

St. John emerged on stage at the Microsoft theater and told the trade-press writers: "Yep, I know what you guys think about Windows."

He booted up a computer. The blue start-up screen with clouds and Windows 3.1 logo came to life on a large display. A graphic of a shotgun barrel rose from the bottom of the screen. With the audience looking down its sights, the gun blasted five holes in the logo. The press erupted with laughter and approving applause.

Microsoft's senior marketing vice president turned crimson and told St. John's boss, Rick Segal, "You gotta fire this guy."

Segal set the marketing guy straight.

"I looked him right in the face and, said, 'You don't have a clue. They think you're a slime bag and now they think he's a hero.'

"Competing in the high-tech computer market is a lot like war--especially if you work at Microsoft. Bill Gates's gladiators--his engineers and evangelists and programmers--were famous for seizing new terrain, converting nonbelievers, and always winning, no matter what the cost. No one took the lessons of the Microsoft way more to heart than Craig Eisler, Eric Engstrom, and Alex St. John, a trio of evangelists and software engineers who, more than anything, wanted to conquer a market on their own.

Their first attempt was a top-secret effort to make Windows do what it had never done before: play games. Turning their well-honed combat skills on their own company, the trio--often called the "Beastie Boys"--rammed DirectX, their game project, through, first without permission, then without regard for political correctness, protocol, or budget restraints. The battle spilled from the halls of Microsoft into the international gaming community, but within months, DirectX was being used in every one of the best-selling games for the PC.

The "Beastie Boys" had won the battle, but they received so few rewards that they felt as if they'd lost the war. So they set their sights on the Internet. Their new project: Chrome, a Web browser that could bring television-quality animated graphics to the Internet. It was every Microsoft marketer's dream, every competitor's nightmare. It should have changed the Internet and the lives of millions, none more than those of the three designers.

Michael Drummond gained exclusive access to this trio's story--the tale of a rise, a fall, and, perhaps, a triumph. In telling it, he gives us the most revealing glimpse yet into the world's most successful company. Renegades of the Empire isn't just a story of a nascent technology--it's a primer on how to get rid of your boss, how to bury your expenses on someone else's balance sheet, and when to put on your Viking costume and walk the halls swinging an ax if you want to get things done. It is a story of fascinating science and high-tech boys and their toys, but even more, it is the story of how three engineers turned the might of an empire to their own ends.

 

* PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

 

You are not logged in.

 

Please Login or Register to continue.
 
  Discussion / Discussion starter Last post Replies Views
  No discussions available

 

Discussions on Reddit mentioning this product:
Subreddit Title Date
/r/Games Doom modder Ty Halderman, leader of TeamTNT and idgames archive has died Aug 18, 2015
/r/todayilearned TIL The Lion King game led to the creation of Direct X. Dec 20, 2014

 

  Disclaimer: The prices and availability displayed on PriceZombie are taken directly from the vendor's website or data feed. Some, but not all, vendors pay a small affiliate fee if you purchase their items through a PriceZombie link. Learn more. PriceZombie strives for accuracy, however the same price may not be available in your location. Heavily discounted items may sell out quickly. Always refer directly to the vendor's website to confirm prices.
  • About
  • Blog
  • Media
  • Contact Us
  • Help and Support
  • Privacy Policy
  • Mobile Site
Copyright © 2016 PriceZombie, LLC. PriceZombie® is a registered trademark of PriceZombie, LLC.