Our family has spent a fortune buying the latest inflatable waters toys over the years at a price of $300-$1500 each for a short life expectancy, many not lasting even one summer season. We started seeing various versions of water pads and floats made from various materials but still they were not built of quality. We have a big family and when it comes to fun we like to play hard. We looked at the various floats on the market and decided to engineer a better aquatic mat that would not fail, we could not go through, and would last for many years to come. We call our creation, "iFloats". iFloats can be used on any open body of water to float down a river, lounge in the sun or the latest alternative use as an exercise mat; the versatility of our iFloats is endless. Our iFloats have a superior tensile strength due to the center rip stop fabric layer and its increase buoyancy 8 - 16% due to its 1-1/2" thickness. We have also developed a lanyard bungee system that will withstand the beatings without ripping out of the float. It's not a mat, it's not a pad, it's not a raft, it's superior . . . we are iFloatsTM