BUILD YOUR COMPANY INTO A GLOBAL GIANT--THE LENOVO WAY A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, is indispensable reading for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top. shows business leaders how to gain market share and develop new business models. The strategies driving Lenovos ascent to the leading position in the PC industry have been in motion for years, and this book shows how Lenovo, with roots in both East and West, did it. Based on unprecedented access to former and present CEOs and other top managers, tells the fascinating story of the rise of this remarkable global brand. It also provides invaluable business lessons for how to use Lenovos success strategies to advance your own company's success. Building for a decade on its history-making acquisition of IBM's PC business in 2005, today Lenovo is #1 in global PC sales, and it is rapidly gaining in sales of tablets and smartphones. Lenovo is challenging the world's biggest and most powerful brands through innovations and new acquisitions to become an even bigger force in smartphones, servers, and cloud computing, and its CEO has been listed as one of the best in the world. Using the story of Lenovo as a case study illustrating best global practices, explains how to: Providing key insights into the topics most critical to leaders of global businesses, the authors explore all the major turning points: from building an iconic brand to streamlining supply chains, while making the transition from a core business of PCs to a new business model. In order to excel in today's marketplace, managers need to create a blueprint for a whole new level of globalization. You must position your company to continue doing what it does best, yet be poised not just to navigate but also to capitalize on change and take advantage of turmoil. Look to the company that has been able to turn a diverse workforce into a global business phenomenon. This is your time to learn how to do it . PRAISE FOR : -- DAVE ULRICH, Ross School of Business, University of Michigan; author of and The Lenovo Way -- CAROL EVANS, President, Working Mother Media The Lenovo Way -- MARSHALL GOLDSMITH, author of the bestseller The Lenovo Way -- DEBORAH GILLIS, President and CEO, Catalyst The Lenovo Way -- RONALD C. PARKER, President and CEO, the Executive Leadership Council & Foundation; former SVP of HR and Chief Global Diversity Officer, PepsiCo The Lenovo Way -- DAVE DUFFIELD, Co-founder and Chairman of the Board, Workday The Lenovo Way -- JOHN HALEY, CEO, Towers Watson

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