By St. Martin's Griffin

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Product Description
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerkto employees, customers, competitors, or anyone else. In , Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
Product CategoriesAmazon > Books > Subjects > Business & Investing > Industries & Professions > Customer Service Amazon > Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship Amazon > Books > Subjects > Business & Investing > Management & Leadership > Management Science Amazon > Books > Subjects > Business & Investing > Management & Leadership > Management Amazon > Books > Subjects > Business & Investing > Management & Leadership > Leadership Amazon > Books > Subjects > Business & Investing > Organizational Behavior > Workplace PriceZombie > Books * PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
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United States
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