This is A.G. Lafleys guidebook. Shouldnt it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy hell use to restore P&G to its former dominancelisten to this audiobook., a noted and bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&Gs sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The audiobook shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:(1) What is our winning aspiration?

(2) Where will we play?

(3) How will we win?

(4) What capabilities must we have in place to win?

(5) What management systems are required to support our choices?The result is a playbook for winning.The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning. outlines a proven method that has worked for some of todays most celebrated brands and products. Let this audiobook serve as your new guide to winning, as well.