Product Description

Emphasizing conceptual understanding rather than algebra, provides comprehensive coverage of both quantitative and qualitative social science methods used in research about the media and its role in society. Using straightforward language, author Susanna Hornig Priest shows students exactly how to design and implement meaningful small-scale research projects. This book is based on the philosophy that students can learn methods most effectively through actually using them, and it empowers beginning students to experience research for themselves. This features completely revised hands-on exercises and greatly expanded discussions of both media content analysis and the application of social science to new media.

Features and Benefits:

n is intended for an introductory course in social science research methods for students in journalism, mass communication, and media studies at either the undergraduate or beginning graduate levels.