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Managing International Business in China

 

By Cambridge University Press
Managing International Business in China
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$63.04
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Latest $63.04   Latest $43.97   Latest $42.74  
Highest $64.99 Feb 3, '16   Highest $45.97 Sep 20, '15   Highest $53.50 Oct 29, '14  
Lowest $53.48 Mar 15, '15   Lowest $32.95 May 31, '15   Lowest $2.79 Feb 14, '16  
Average $64.34   Average $42.00   Average $19.93  
Added Oct 7, 2014   Added Oct 7, 2014   Added Oct 7, 2014  
                 
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Amazon Best Sellers Rank
30 day average: 1,246,823 | 90 day average: 1,790,814

 

Product Description
With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.

 

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