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An introduction to business text can be comprehensive without being overly complex and overwhelmingand this text proves it! Seventh Edition is uniquely positioned to help todays students become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. MyBizLabfor is seamlessly integrated with the text to create a dynamic learning program that enables students to learn both in and out of the classroom.

Teaching and Learning Experiences

Use a program that presents a better teaching and learning experiencefor you and your students. Personalize learning with MyBizLab: Use an objective-driven structure to help students learn and retain information:Build skills, awareness, and insight with strong pedagogy tools:Extend the value of your textbook with multimedia content: