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May
Jul
Sep
Nov
Jan
Mar
May
2016
$204.80, Mar 27 - Apr 2 $30.00, Mar 27 - Apr 19 $21.66, Mar 27 5:59 pm $204.80, Mar 27 - Apr 2 $30.00, Mar 27 - Apr 19 $21.46, Mar 28 10:30 pm $204.80, Mar 27 - Apr 2 $30.00, Mar 27 - Apr 19 $20.93, Mar 31 6:50 am $204.80, Mar 27 - Apr 2 $30.00, Mar 27 - Apr 19 $20.09, Apr 2 9:48 pm $206.85, Apr 5 - Apr 10 $30.00, Mar 27 - Apr 19 $18.73, Apr 5 12:01 pm $206.85, Apr 5 - Apr 10 $30.00, Mar 27 - Apr 19 $17.02, Apr 8 3:33 am $206.85, Apr 5 - Apr 10 $30.00, Mar 27 - Apr 19 $15.65, Apr 10 9:43 pm $208.92, Apr 13 - Apr 16 $30.00, Mar 27 - Apr 19 $10.07, Apr 13 4:39 pm $208.92, Apr 13 - Apr 16 $30.00, Mar 27 - Apr 19 $5.46, Apr 16 9:36 am $209.90, Apr 19 - Apr 21 $30.00, Mar 27 - Apr 19 $4.77, Apr 19 2:45 am $209.90, Apr 19 - Apr 21 $29.88, Apr 21 6:02 pm $4.46, Apr 21 6:02 pm $207.79, Apr 24 12:31 pm $29.49, Apr 24 12:31 pm $4.16, Apr 24 12:31 pm $207.79, Apr 27 - Apr 30 $29.06, Apr 27 1:57 pm $3.92, Apr 27 1:57 pm $207.79, Apr 27 - Apr 30 $28.67, Apr 30 11:00 am $3.68, Apr 30 11:00 am $205.72, May 3 - May 5 $28.35, May 3 4:06 am $3.30, May 3 4:06 am $205.72, May 3 - May 5 $27.96, May 5 10:46 pm $2.79, May 5 10:46 pm $203.65, May 9 - May 14 $30.00, May 9 - Jan 2 $2.77, May 9 - May 19 $201.60, May 19 2:21 am $30.00, May 9 - Jan 2 $2.77, May 9 - May 19 $199.57, May 23 - Jun 1 $30.00, May 9 - Jan 2 $2.76, May 23 6:41 am $199.57, May 23 - Jun 1 $30.00, May 9 - Jan 2 $2.57, May 27 1:59 pm $199.57, May 23 - Jun 1 $30.00, May 9 - Jan 2 $2.33, Jun 1 4:17 am $197.57, Jun 5 - Jun 19 $30.00, May 9 - Jan 2 $2.14, Jun 5 7:13 pm $197.57, Jun 5 - Jun 19 $30.00, May 9 - Jan 2 $1.98, Jun 10 - Jun 15 $197.57, Jun 5 - Jun 19 $30.00, May 9 - Jan 2 $2.79, Jun 19 3:51 pm $202.39, Jun 23 - Jul 26 $30.00, May 9 - Jan 2 $4.36, Jun 23 9:34 am $202.39, Jun 23 - Jul 26 $30.00, May 9 - Jan 2 $1.60, Jun 27 4:27 am $202.39, Jun 23 - Jul 26 $30.00, May 9 - Jan 2 $1.49, Jul 1 - Jul 18 $202.39, Jun 23 - Jul 26 $30.00, May 9 - Jan 2 $1.48, Jul 22 - Jul 26 $200.35, Jul 29 - Aug 2 $30.00, May 9 - Jan 2 $2.60, Jul 29 1:44 pm $200.35, Jul 29 - Aug 2 $30.00, May 9 - Jan 2 $2.69, Aug 2 - Aug 5 $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $2.69, Aug 2 - Aug 5 $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $2.72, Aug 9 - Aug 17 $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $1.84, Aug 20 7:22 pm $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $1.78, Aug 24 - Aug 28 $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $1.95, Sep 1 - Sep 4 $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $1.59, Sep 8 - Sep 12 $198.12, Aug 5 - Sep 20 $30.00, May 9 - Jan 2 $1.57, Sep 16 - Sep 28 $202.39, Sep 24 - Sep 28 $30.00, May 9 - Jan 2 $1.57, Sep 16 - Sep 28 $209.11, Oct 2 - Oct 22 $30.00, May 9 - Jan 2 $2.51, Oct 2 - Oct 10 $209.11, Oct 2 - Oct 22 $30.00, May 9 - Jan 2 $3.04, Oct 14 - Nov 28 $221.34, Oct 26 - Nov 11 $30.00, May 9 - Jan 2 $3.04, Oct 14 - Nov 28 $219.12, Nov 15 11:15 am $30.00, May 9 - Jan 2 $3.04, Oct 14 - Nov 28 $221.32, Nov 19 - Nov 24 $30.00, May 9 - Jan 2 $3.04, Oct 14 - Nov 28 $223.53, Nov 28 - Dec 8 $30.00, May 9 - Jan 2 $3.04, Oct 14 - Nov 28 $223.53, Nov 28 - Dec 8 $30.00, May 9 - Jan 2 $2.98, Dec 3 8:06 pm $223.53, Nov 28 - Dec 8 $30.00, May 9 - Jan 2 $2.93, Dec 8 6:08 pm OOS $223.53, Dec 13 8:40 pm $30.00, May 9 - Jan 2 $2.96, Dec 13 8:40 pm OOS $225.76, Dec 18 10:52 pm $30.00, May 9 - Jan 2 $2.87, Dec 18 10:52 pm OOS $224.62, Dec 23 - Dec 28 $30.00, May 9 - Jan 2 $2.69, Dec 23 6:45 pm OOS $224.62, Dec 23 - Dec 28 $30.00, May 9 - Jan 2 $2.66, Dec 28 8:03 pm OOS $223.50, Jan 2 2:57 pm $30.00, May 9 - Jan 2 $2.61, Jan 2 2:57 pm OOS $212.32, Jan 7 - Jan 12 $63.10, Jan 7 12:27 pm $4.50, Jan 7 12:27 pm OOS $212.32, Jan 7 - Jan 12 $63.07, Jan 12 11:11 am $17.25, Jan 12 11:11 am OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 14 11:07 pm $25.19, Jan 14 11:07 pm OOS $207.41, Jan 14 - Feb 28 $63.09, Jan 19 11:17 pm $25.10, Jan 19 11:17 pm OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 22 - Feb 22 $25.06, Jan 22 12:37 pm OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 22 - Feb 22 $24.95, Jan 27 2:50 pm OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 22 - Feb 22 $24.81, Feb 1 1:29 pm OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 22 - Feb 22 $4.04, Feb 6 4:14 pm OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 22 - Feb 22 $2.92, Feb 11 7:26 pm OOS $207.41, Jan 14 - Feb 28 $63.10, Jan 22 - Feb 22 $4.49, Feb 17 - Feb 22 OOS $207.41, Jan 14 - Feb 28 $62.40, Feb 28 2:29 am $3.63, Feb 28 2:29 am OOS $247.10, Mar 11 - Mar 23 $63.10, Mar 11 - Apr 15 $15.75, Mar 11 5:28 pm OOS $247.10, Mar 11 - Mar 23 $63.10, Mar 11 - Apr 15 $19.34, Mar 23 1:40 pm OOS $207.41, Apr 4 - Apr 15 $63.10, Mar 11 - Apr 15 $18.13, Apr 4 2:22 am OOS $207.41, Apr 4 - Apr 15 $63.10, Mar 11 - Apr 15 $15.32, Apr 15 6:58 pm 100,923 1,368,136
1,562,500
1,171,875
781,250
390,625
0
May
Jul
Sep
Nov
Jan
Mar
May
2016
Price Details
New
Latest
$207.41 Apr 15, '16
Highest
$247.10 Mar 11, '16
Lowest
$197.57 Jun 5, '15
Average
$231.63 (30d avg)
Added
Mar 27, 2015
3rd Party New
Latest
$63.10 Apr 15, '16
Highest
$63.10 Mar 11, '16
Lowest
$27.96 May 5, '15
Average
$63.10 (30d avg)
Added
Mar 27, 2015
3rd Party Used
Latest
$15.32 Apr 15, '16
Highest
$25.19 Jan 14, '16
Lowest
$1.48 Jul 22, '15
Average
$18.73 (30d avg)
Added
Mar 27, 2015
Sales Rank
30 day average: 736,161 701,351
Product Description
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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