Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

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	New		3rd Party New		3rd Party Used
Latest	$12.33	Latest	$5.99	Latest	$5.95
Highest	$34.95 Oct 19, '15	Highest	$30.30 May 21, '15	Highest	$37.30 Apr 23, '15
Lowest	$10.91 Dec 20, '15	Lowest	$5.99 2 days ago	Lowest	$5.95 2 days ago
Average	$29.17	Average	$24.63	Average	$20.53
Added	Mar 7, 2015	Added	Mar 7, 2015	Added	Mar 7, 2015

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30 day average: 489,089 | 90 day average: 434,838

Product Description

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations.

Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers"--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

Product Categories

Amazon > Books > Subjects > Religion & Spirituality > Religious Studies

Amazon > Books > Subjects > History > World > Religious > Christianity

Amazon > Books > Subjects > History > Americas > United States > State & Local

Amazon > Books > Subjects > Business & Investing > Economics > Free Enterprise

Amazon > Books > Subjects > Business & Investing > Economics > Economic History

Amazon > Books > Subjects > Business & Investing > Biography & History > Company Profiles

Amazon > Books > Subjects > Christian Books & Bibles > History

Amazon > Books > Subjects > Christian Books & Bibles > Theology > Fundamentalism

Amazon > Books > Subjects > Christian Books & Bibles > Churches & Church Leadership > Church History

Amazon > Books > Subjects > Christian Books & Bibles > Christian Living > Business & Professional Growth

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