Product Description

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? Yes is the answer to all of these questions, and maps out a cost effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. This book has compiled low-cost Web promotion and advertising techniques collected from the authors' years of practical experience, but you can implement them all in just one weekend!

What You'll Learn teaches you how to attract new visitors to your Web site and explains how to keep visitors coming back. The authors do so by helping you develop your own Web site promotion plan, leveraging a bevy of free and low-cost Web promotion and advertising techniques collected from years of practical experience. By reading this book, you will: