Master the basics of data centers to build server farms that enhance your Web site performance Today's market demands that businesses have an Internet presence through which they can perform e-commerce and customer support, and establish a presence that can attract and increase their customer base. Underestimated hit ratios, compromised credit card records, perceived slow Web site access, or the infamous "Object Not Found" alerts make the difference between a successful online presence and one that is bound to fail. These challenges can be solved in part with the use of data center technology. Data centers switch traffic based on information at the Network, Transport, or Application layers. Content switches perform the "best server" selection process to direct users' requests for a specific service to a server in a server farm. The best server selection process takes into account both server load and availability, and the existence and consistency of the requested content. helps you understand the basic concepts behind the design and scaling of server farms using data center and content switching technologies. It addresses the principles and concepts needed to take on the most common challenges encountered during planning, implementing, and managing Internet and intranet IP-based server farms. An in-depth analysis of the data center technology with real-life scenarios make an ideal reference for understanding, planning, and designing Web hosting and e-commerce environments.