The Persuadable Voter: Wedge Issues in Presidential Campaigns

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	New		3rd Party New		3rd Party Used
Latest	$30.13	Latest	$18.98	Latest	$12.37
Highest	$32.95 Oct 2, '15	Highest	$23.64 Sep 23, '14	Highest	$24.99 Sep 23, '14
Lowest	$19.86 Aug 14, '13	Lowest	$17.96 Nov 24, '15	Lowest	$0.01 Jul 17, '14
Average	$28.32	Average	$18.82	Average	$13.08
Added	May 12, 2013	Added	May 12, 2013	Added	May 12, 2013

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30 day average: 748,952 | 90 day average: 651,249

Product Description

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Communication & Journalism > Media Studies

Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Social Sciences > Political Science > Government

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > Elections & Political Process > Elections

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > Elections & Political Process > Political Parties

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > United States > Executive Branch

Amazon > Books > Subjects > Politics & Social Sciences > Social Sciences > Communication & Media Studies

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Discussions on Reddit mentioning this product:

Subreddit	Title	Date
/r/Ask_Politics	Would voting by policy, rather than by candidate, be a viable way to vote?	Nov 16, 2014
/r/changemyview	CMV: I think electoral abstention is a good thing	Apr 24, 2014

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