The Victory Lab: The Secret Science of Winning Campaigns

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	New		3rd Party New		3rd Party Used
Latest	$10.20	Latest	$6.86	Latest	$3.92
Highest	$13.95 Dec 21, '15	Highest	$8.46 Apr 3, '16	Highest	$8.82 Jun 28, '14
Lowest	$8.95 Apr 16, '15	Lowest	$3.99 Aug 20, '15	Lowest	$0.50 Feb 11, '15
Average	$10.99	Average	$7.39	Average	$5.34
Added	May 12, 2013	Added	May 12, 2013	Added	May 12, 2013

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30 day average: 31,941 | 90 day average: 38,195

Product Description

NOW WITH A NEW AFTERWORD EXAMINING THE RESULTS OF THE 2012 ELECTION

Renegade thinkers are crashing the gates of venerable American institutions,replacing theso-called wise men with a radical new data-driven order. Weve seen it in sports, and now Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run.

The book follows the academics and maverick operatives reengineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques and shows how our most importantpoliticians are putting them to use with surprising skill and alacrity.

Provocative, clear-eyed, andskillfully reported, offers insight into political marketing, human decision making, and the increasing power of analytics.

Product Categories

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > Elections & Political Process > Elections

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > United States

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > Political Science

Amazon > Books > Subjects > Politics & Social Sciences > Politics & Government > Ideologies & Doctrines > Democracy

Amazon > Books > Subjects > Medical Books > Psychology > Movements > Behaviorism

Amazon > Books > Subjects > Science & Math > Behavioral Sciences > Behavioral Psychology

Amazon > Books > Subjects > Education & Reference

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Subreddit	Title	Date
/r/worldnews	The Prime Minister of Iceland has resigned	Apr 5, 2016

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