More and more people are discovering how to use storytelling to bring about change and reinforce learning. Inthis book, Margaret Parkin combines these two approaches into a powerful and effective technique to assist personal change. Showing how and when to use stories to maximum effect,Parkin demonstrates how coaching can have greater impact with the effective use of storytelling. Complete with sample stories that can be read aloud in a variety of coaching situations, includes 50 tales that will immediately help coaches, trainers, managers and educators reinforce key messages or stimulate fresh thinking. The stories themselves range from those written specifically by the author to carefully selected material from literary sources(everything from Aesop and Winnie the Pooh to Stephen Covey). Each tried and tested tale is a proven and effective aid to improve coaching.