Global Marketing Management

Price

New from	$33.05
3rd Party New from	$58.40
3rd Party Used from	$8.75

Range

Low

High

Rating

Review this product

Watch this Item
Price Protection

Not the price you want? Enter the price you want to pay and you'll be notified when the price drops.

Watch this product

If you've purchased this item from a store (or used a credit card) that offers price protection, PriceZombie can track its price and notify you if it falls within the protection time period so you can get a refund of the price difference.

Please register in order to use this feature

Amazon

0 Reviews / Discussion

Buy from Amazon

	New		3rd Party New		3rd Party Used
Latest	$33.05	Last Seen	~~$58.40~~	Latest	$8.75
Highest	$94.95 Feb 9, '16	Highest	$72.69 Aug 28, '14	Highest	$64.94 Jun 24, '14
Lowest	$13.13 Dec 3, '15	Lowest	$10.27 Jan 15, '16	Lowest	$1.00 Jan 25, '16
Average	$59.59	Average	$50.06	Average	$19.21
Added	Jun 1, 2014	Added	Jun 1, 2014	Added	Jun 1, 2014

Historical Price

Amazon Best Sellers Rank

30 day average: 1,420,493 | 90 day average: 972,355

Product Description

Featuring a perfect balance of theoretical and practical examples, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.

The third edition addresses such key contemporary issues as climate change and sustainable development, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. Authors Kiefer Lee and Steve Carter examine the implications of these issues and consider how they may be applied to the management of global marketing programs. The Companion Website offers numerous resources for students and instructors.

Product Categories

Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > International Business

Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing

Amazon > Books > Subjects > Education & Reference

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Multilevel

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Global

Amazon > Books > Subjects > Business & Investing > International

PriceZombie > Books

* PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

You are not logged in.

Please Login or Register to continue.

Disclaimer: The prices and availability displayed on PriceZombie are taken directly from the vendor's website or data feed. Some, but not all, vendors pay a small affiliate fee if you purchase their items through a PriceZombie link. Learn more. PriceZombie strives for accuracy, however the same price may not be available in your location. Heavily discounted items may sell out quickly. Always refer directly to the vendor's website to confirm prices.