David Novakone of todays most engaging, unconventional, and successful business leaderslived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the worlds largest restaurant company at the ripe old age of forty-seven.

While David never went to business school, he did learn from the greatest of teachersexperienceand plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing hed do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.

is filled with David Novaks street-smart wisdom:

From his formative years...

Walking through your anxieties

Avoiding the poison of stereotypes

Staying right-sized

Breaking through the clutter

From his years as an ad executive and chief marketing officer ...

How not to roll over like Fluffy the dog

Seeing yourself as a brand

When to pull the plug on the Super Bowl

As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...

Why a gold watch can have less value than a floppy rubber chicken

Knowing when the answers are in the building

Knowing when to do nothing

What it takes to revitalze a company

And as CEO of Yum! Brands, Inc. ...

How to shock the system

How to avoid the slow-nos

Managing two up and two down

David Novaks ideas for building an entire culture around reward and recognitiongetting everyone from division presidents to dishwashers to buy into recognizing the achievements of othersis studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.