Product Description

Because of the present state of the global economy and the impact that it has on earnings, companies have had to trim their assets. Among those assets are the many employees who have lost their jobs. In an effort to survive, many people have decided to start and launch their own businesses. Many of these people do not realize what starting their own business involves and the time, effort, energy and money it consumes to keep it running. In this book, the author relates the story of how The Arabic Channel was created and the experiences and obstacle which she and her husband had to overcome to keep the business going. Since the business has a cultural and ethnic flavor to it, it was exposed to world events which had a deep impact on the business. The narrative also reveals how the dynamics shifted between a loving married couple to one that became merely a business relationship. Students of entrepreneurship and those interested in the culture will find this book informative, riveting and intriguing.