Product Description

Initially developed in Japan by Nintendo as a computer game, Pokmon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokmon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokmon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokmon craze was mostly over. describes the spectacular, complex, and unpredictable rise and fall of Pokmon in countries around the world.