Product Description

Joseph Romm, one of Rolling Stone magazines top 100 Agents of Change, has focused his talents on helping us all to increase our Language Intelligence and to better understand the art of persuasion. Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney. Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used -- and misused -- by candidates on the stump. With a few easily digestible and memorable concepts, also offers readers an indispensible roadmap for todays political and pop culture landscape. For anyone who seeks to understand why Lady Gagas music has become a global phenomena or how to avoid Etch-a-Sketch moments, this book is for you, said Romm.