Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

By Routledge

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3rd Party Used from	$96.88

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	New		3rd Party New		3rd Party Used
Latest	$235.00	Latest	$192.94	Latest	$96.88
Highest	$235.00 Feb 3, '16	Highest	$225.74 Feb 18, '15	Highest	$134.95 Jan 21, '15
Lowest	$154.34 Jan 29, '16	Lowest	$127.90 Jul 19, '15	Lowest	$7.42 Jul 22, '15
Average	$233.89	Average	$172.78	Average	$79.75
Added	May 4, 2013	Added	May 4, 2013	Added	May 4, 2013

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Amazon Best Sellers Rank

30 day average: 9,886,385 | 90 day average: 9,710,250

Product Description

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing

Amazon > Books > Subjects > Business & Investing > Accounting

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Consumer Behavior

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising

Amazon > Books > Subjects > Business & Investing > Management & Leadership

Amazon > Books > Subjects > Business & Investing > Finance

Amazon > Books > Subjects > Business & Investing > Economics

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