La Jolla - a beautiful Southern California town cascading down a mountainside to the pristine beaches of the Pacific. A place where Ferraris prowl from coastal mansions to boutique-lined avenues, escorting their cargo to a midday bottle of Chablis. It's all very idyllic, refined, and...tormented.

You see, beneath all the gloss and glam, La Jolla has a serious problem. The prevalence of wildly wealthy medical professionals has turned La Jolla into a Disneyland for prescription drug abuse. La Jolla's situation is unique in that it's not the teenage kids who are using. It's their bored, unemployable mothers who wait for their children to go to school before holding impromptu "women's groups" where they mix and match their prescriptions to find new and more exciting highs.

By early afternoon, the town is a freak show of 35 to 65 year-old female zombies. Bright red lipstick smeared over their faces, they stumble from shop to shop, loudly pronouncing their disgust. Many a Sweet 16 party has been ruined when a sauced up mob of nipple-slipping mothers took to the dance floor and started freaking the 15-year-old boys. Despite the sometimes violent public outbursts, the community does its best to keep the whole affair very hush hush.

But there is hope for this tragic situation. Together with the kids of La Jolla who deal with these zombies on a daily basis, SweetBands developed The La Jolla band. Wearing this SweetBand tells the world that you're not okay with being woken up at 2am the night before a test while your crying mother incoherently expresses her love for you and then admits to sleeping with the pool boy. It silently and defiantly says you've almost been run over by a Benz SUV one too many times. The kids of La Jolla are sick of it and they're taking their town back!

Whether prescription drug abuse among the 1% affects you or not, grab a La Jolla band and support the children of La Jolla in their noble cause.