The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

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3rd Party Used from	$15.50

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	New		3rd Party New		3rd Party Used
Latest	$38.67	Latest	$30.93	Latest	$15.50
Highest	$50.00 Mar 1, '16	Highest	$40.09 Sep 27, '14	Highest	$18.70 Feb 18, '16
Lowest	$38.67 Mar 25, '16	Lowest	$30.93 Mar 25, '16	Lowest	$0.36 Feb 7, '16
Average	$43.53	Average	$35.28	Average	$6.11
Added	Jan 15, 2014	Added	Jan 15, 2014	Added	Jan 15, 2014

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Amazon Best Sellers Rank

30 day average: 1,365,069 | 90 day average: 1,713,409

Product Description

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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Discussions on Reddit mentioning this product:

Subreddit	Title	Date
/r/askphilosophy	Any notable opposition to Milton Friedman's work -"The Social Responsibility of Business is to Increase its Profits"?	Apr 4, 2015

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