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  • In Pursuit of Elegance: Why the Best Ideas Have Something Missing

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Buy from Amazon $13.83$0.01 $15.00 $10.00 $5.00 Apr Jul Oct Jan Apr Jul Oct Jan Apr Jul 2014 2015 2016 $11.27, Jan 13 - Jan 18$11.29, Jan 19 - Feb 7$11.31, Feb 8 - Feb 24$11.33, Feb 25 - Mar 18$11.35, Mar 19 - Apr 5$11.37, Apr 5 - Apr 19$11.39, Apr 20 - May 10$11.39, Apr 20 - May 10$7.41, May 3 - May 12$0.27, May 5 9:09 am$11.39, Apr 20 - May 10$7.41, May 3 - May 12$0.20, May 7 3:16 am$11.39, Apr 20 - May 10$7.41, May 3 - May 12$0.11, May 9 9:29 am$11.41, May 11 - May 29$7.41, May 3 - May 12$0.05, May 11 - May 16$11.41, May 11 - May 29$7.19, May 13 - Jun 3$0.05, May 11 - May 16$11.41, May 11 - May 29$7.19, May 13 - Jun 3$0.02, May 18 8:58 am$11.41, May 11 - May 29$7.19, May 13 - Jun 3$0.05, May 20 - May 24$11.41, May 11 - May 29$7.19, May 13 - Jun 3$3.48, May 24 - May 28$11.43, May 30 - Jun 17$7.19, May 13 - Jun 3$3.44, May 30 9:41 pm$11.43, May 30 - Jun 17$7.19, May 13 - Jun 3$3.40, Jun 1 11:05 pm$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.35, Jun 4 - Jun 5$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.32, Jun 6 6:01 am$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.27, Jun 8 10:26 pm$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.23, Jun 11 2:50 am$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.20, Jun 12 4:22 pm$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.15, Jun 14 10:33 pm$11.43, May 30 - Jun 17$7.22, Jun 3 - Jul 5$3.11, Jun 17 4:23 am$11.45, Jun 18 - Jun 22$7.22, Jun 3 - Jul 5$3.02, Jun 19 - Jun 23$11.47, Jun 23 - Jun 28$7.22, Jun 3 - Jul 5$3.02, Jun 19 - Jun 23$11.47, Jun 23 - Jun 28$7.22, Jun 3 - Jul 5$2.73, Jun 26 2:39 am$11.47, Jun 23 - Jun 28$7.22, Jun 3 - Jul 5$3.50, Jun 26 - Jun 29$11.49, Jun 29 - Jul 8$7.22, Jun 3 - Jul 5$4.00, Jun 30 12:29 am$11.49, Jun 29 - Jul 8$7.22, Jun 3 - Jul 5$4.29, Jul 4 - Jul 20$11.49, Jun 29 - Jul 8$7.45, Jul 7 - Jul 12$4.29, Jul 4 - Jul 20$11.51, Jul 9 - Jul 18$7.45, Jul 7 - Jul 12$4.29, Jul 4 - Jul 20$11.51, Jul 9 - Jul 18$7.22, Jul 13 6:21 am$4.29, Jul 4 - Jul 20$11.51, Jul 9 - Jul 18$7.45, Jul 14 - Aug 18$4.29, Jul 4 - Jul 20$11.53, Jul 19 - Jul 28$7.45, Jul 14 - Aug 18$4.29, Jul 4 - Jul 20$11.53, Jul 19 - Jul 28$7.45, Jul 14 - Aug 18$4.35, Jul 21 - Jul 24$11.53, Jul 19 - Jul 28$7.45, Jul 14 - Aug 18$4.37, Jul 25 - Jul 28$11.55, Jul 29 - Aug 7$7.45, Jul 14 - Aug 18$6.97, Jul 29 - Aug 1$11.55, Jul 29 - Aug 7$7.45, Jul 14 - Aug 18$5.59, Aug 2 - Aug 6$11.55, Jul 29 - Aug 7$7.45, Jul 14 - Aug 18$6.97, Aug 7 10:13 pm$11.57, Aug 9 - Aug 22$7.45, Jul 14 - Aug 18$4.37, Aug 9 - Aug 27$11.57, Aug 9 - Aug 22$6.98, Aug 19 - Aug 27$4.37, Aug 9 - Aug 27$11.45, Aug 23 - Sep 1$6.98, Aug 19 - Aug 27$4.37, Aug 9 - Aug 27$11.45, Aug 23 - Sep 1$6.80, Aug 28 - Sep 10$4.24, Aug 29 8:57 pm$11.45, Aug 23 - Sep 1$6.80, Aug 28 - Sep 10$4.12, Sep 1 5:23 am$11.33, Sep 2 - Sep 10$6.80, Aug 28 - Sep 10$4.05, Sep 2 10:04 am$11.33, Sep 2 - Sep 10$6.80, Aug 28 - Sep 10$3.90, Sep 4 7:19 pm$11.33, Sep 2 - Sep 10$6.80, Aug 28 - Sep 10$3.74, Sep 7 5:09 am$11.33, Sep 2 - Sep 10$6.80, Aug 28 - Sep 10$3.60, Sep 9 2:44 pm$11.21, Sep 11 - Sep 19$6.77, Sep 11 11:52 pm$3.44, Sep 11 11:52 pm$11.21, Sep 11 - Sep 19$6.70, Sep 13 - Sep 23$3.37, Sep 13 3:45 am$11.21, Sep 11 - Sep 19$6.70, Sep 13 - Sep 23$3.21, Sep 15 4:05 am$11.21, Sep 11 - Sep 19$6.70, Sep 13 - Sep 23$2.95, Sep 19 4:52 am$11.09, Sep 22 - Oct 1$6.70, Sep 13 - Sep 23$2.75, Sep 22 3:03 am$11.09, Sep 22 - Oct 1$6.70, Sep 13 - Sep 23$2.55, Sep 23 10:31 pm$11.09, Sep 22 - Oct 1$6.43, Sep 25 - Sep 29$2.32, Sep 27 1:08 am$11.09, Sep 22 - Oct 1$6.43, Sep 25 - Sep 29$3.36, Sep 29 3:05 am$11.09, Sep 22 - Oct 1$6.77, Oct 1 2:35 am$3.38, Oct 1 2:35 am$10.97, Oct 3 - Oct 13$6.43, Oct 3 - Oct 11$3.31, Oct 3 5:38 am$10.97, Oct 3 - Oct 13$6.43, Oct 3 - Oct 11$3.08, Oct 5 7:29 am$10.97, Oct 3 - Oct 13$6.43, Oct 3 - Oct 11$4.59, Oct 7 9:26 am$10.97, Oct 3 - Oct 13$6.43, Oct 3 - Oct 11$4.29, Oct 9 12:22 pm$10.97, Oct 3 - Oct 13$6.43, Oct 3 - Oct 11$4.53, Oct 11 2:29 pm$10.97, Oct 3 - Oct 13$6.77, Oct 13 5:04 pm$4.25, Oct 13 5:04 pm$10.85, Oct 15 - Oct 23$6.43, Oct 15 - Oct 23$4.46, Oct 15 8:39 pm$10.85, Oct 15 - Oct 23$6.43, Oct 15 - Oct 23$4.26, Oct 18 12:40 am$10.85, Oct 15 - Oct 23$6.43, Oct 15 - Oct 23$4.22, Oct 20 5:25 am$10.85, Oct 15 - Oct 23$6.43, Oct 15 - Oct 23$4.21, Oct 21 9:00 am$10.85, Oct 15 - Oct 23$6.43, Oct 15 - Oct 23$4.18, Oct 23 4:20 pm$10.74, Oct 25 - Nov 2$6.21, Oct 25 - Dec 9$4.14, Oct 25 12:26 pm$10.74, Oct 25 - Nov 2$6.21, Oct 25 - Dec 9$4.08, Oct 28 1:12 am$10.74, Oct 25 - Nov 2$6.21, Oct 25 - Dec 9$3.99, Nov 2 3:50 am$10.63, Nov 5 12:54 am$6.21, Oct 25 - Dec 9$3.92, Nov 5 12:54 am$10.52, Nov 11 - Nov 18$6.21, Oct 25 - Dec 9$3.64, Nov 11 11:44 am$10.52, Nov 11 - Nov 18$6.21, Oct 25 - Dec 9$3.44, Nov 14 4:48 am$10.52, Nov 11 - Nov 18$6.21, Oct 25 - Dec 9$3.30, Nov 16 2:46 pm$10.41, Nov 19 - Nov 29$6.21, Oct 25 - Dec 9$3.13, Nov 19 7:27 pm$10.41, Nov 19 - Nov 29$6.21, Oct 25 - Dec 9$2.94, Nov 21 7:11 pm$10.41, Nov 19 - Nov 29$6.21, Oct 25 - Dec 9$2.82, Nov 23 7:00 pm$10.41, Nov 19 - Nov 29$6.21, Oct 25 - Dec 9$2.63, Nov 25 10:00 pm$10.41, Nov 19 - Nov 29$6.21, Oct 25 - Dec 9$2.45, Nov 27 6:57 pm$10.41, Nov 19 - Nov 29$6.21, Oct 25 - Dec 9$2.11, Nov 29 5:10 pm$10.30, Dec 1 - Dec 7$6.21, Oct 25 - Dec 9$1.89, Dec 1 4:08 pm$10.30, Dec 1 - Dec 7$6.21, Oct 25 - Dec 9$1.81, Dec 3 2:15 pm$10.30, Dec 1 - Dec 7$6.21, Oct 25 - Dec 9$1.66, Dec 7 1:45 pm$10.24, Dec 9 - Dec 17$6.21, Oct 25 - Dec 9$1.59, Dec 9 3:07 pm$10.24, Dec 9 - Dec 17$7.85, Dec 11 - Dec 13$1.58, Dec 11 4:13 pm$10.24, Dec 9 - Dec 17$7.85, Dec 11 - Dec 13$1.56, Dec 13 3:52 pm$10.24, Dec 9 - Dec 17$7.81, Dec 15 4:06 pm$1.52, Dec 15 4:06 pm$10.24, Dec 9 - Dec 17$6.52, Dec 17 - Dec 29$1.49, Dec 17 5:07 pm$10.44, Dec 22 - Dec 28$6.52, Dec 17 - Dec 29$0.86, Dec 22 - Dec 23$10.44, Dec 22 - Dec 28$6.52, Dec 17 - Dec 29$0.80, Dec 24 2:13 am$10.44, Dec 22 - Dec 28$6.52, Dec 17 - Dec 29$0.36, Dec 26 - Jan 19$10.64, Dec 29 - Jan 7$6.56, Dec 31 - Jan 8$0.36, Dec 26 - Jan 19$10.85, Jan 8 - Jan 17$6.56, Dec 31 - Jan 8$0.36, Dec 26 - Jan 19$10.85, Jan 8 - Jan 17$6.64, Jan 9 - Jan 17$0.36, Dec 26 - Jan 19$11.06, Jan 19 - Jan 27$6.75, Jan 19 - Jan 21$0.36, Dec 26 - Jan 19$11.06, Jan 19 - Jan 27$6.75, Jan 19 - Jan 21$0.28, Jan 21 9:32 pm$11.06, Jan 19 - Jan 27$6.52, Jan 23 - Feb 4$0.22, Jan 23 11:53 am$11.06, Jan 19 - Jan 27$6.52, Jan 23 - Feb 4$0.06, Jan 26 12:03 am$11.06, Jan 19 - Jan 27$6.52, Jan 23 - Feb 4$0.01, Jan 27 4:39 pm$11.28, Jan 29 - Feb 7$6.52, Jan 23 - Feb 4$0.40, Jan 29 - Feb 3$11.28, Jan 29 - Feb 7$6.52, Jan 23 - Feb 4$0.38, Feb 4 4:25 pm$11.28, Jan 29 - Feb 7$1.40, Feb 6 - Feb 11$0.30, Feb 7 8:42 am$11.50, Feb 9 - Feb 15$1.40, Feb 6 - Feb 11$0.26, Feb 10 2:39 am$11.50, Feb 9 - Feb 15$1.40, Feb 6 - Feb 11$0.21, Feb 11 9:43 pm$11.50, Feb 9 - Feb 15$6.52, Feb 13 - Mar 31$0.15, Feb 13 5:02 pm$11.50, Feb 9 - Feb 15$6.52, Feb 13 - Mar 31$0.05, Feb 15 1:00 pm$11.73, Feb 17 - Feb 27$6.52, Feb 13 - Mar 31$0.01, Feb 17 - Feb 18$11.73, Feb 17 - Feb 27$6.52, Feb 13 - Mar 31$1.22, Feb 20 9:41 am$11.73, Feb 17 - Feb 27$6.52, Feb 13 - Mar 31$1.25, Feb 23 6:59 am$11.73, Feb 17 - Feb 27$6.52, Feb 13 - Mar 31$1.16, Feb 25 4:39 am$11.73, Feb 17 - Feb 27$6.52, Feb 13 - Mar 31$1.32, Feb 27 3:11 am$11.96, Feb 28 2:56 am$6.52, Feb 13 - Mar 31$1.37, Feb 28 2:56 am$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$1.35, Mar 2 8:30 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$1.28, Mar 5 8:38 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$1.17, Mar 7 8:45 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$1.13, Mar 10 12:28 am$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$1.01, Mar 12 7:41 am$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.87, Mar 14 2:54 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.78, Mar 15 10:53 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.63, Mar 18 10:40 am$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.59, Mar 19 1:51 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.49, Mar 21 7:06 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.40, Mar 24 2:29 am$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.34, Mar 26 9:03 am$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.19, Mar 28 5:27 pm$11.72, Mar 2 - Apr 24$6.52, Feb 13 - Mar 31$0.01, Mar 31 - Apr 5$11.72, Mar 2 - Apr 24$6.48, Apr 2 - Apr 6$0.01, Mar 31 - Apr 5$11.72, Mar 2 - Apr 24$6.48, Apr 2 - Apr 6$0.19, Apr 6 2:43 pm$11.72, Mar 2 - Apr 24$6.46, Apr 9 7:41 am$1.01, Apr 9 7:41 am$11.72, Mar 2 - Apr 24$6.40, Apr 12 5:10 am$0.39, Apr 12 5:10 am$11.72, Mar 2 - Apr 24$6.34, Apr 16 8:20 am$0.01, Apr 14 - Apr 24$11.72, Mar 2 - Apr 24$6.30, Apr 19 1:10 am$0.01, Apr 14 - Apr 24$11.72, Mar 2 - Apr 24$6.26, Apr 21 4:36 pm$0.01, Apr 14 - Apr 24$11.72, Mar 2 - Apr 24$6.22, Apr 24 11:00 am$0.01, Apr 14 - Apr 24$11.72, Apr 27 12:44 pm$6.04, Apr 27 12:44 pm$0.01, Apr 27 - May 13OOS $11.72, Apr 30 9:59 am$6.00, Apr 30 9:59 am$0.01, Apr 27 - May 13OOS $11.95, May 3 3:09 am$5.96, May 3 3:09 am$0.01, Apr 27 - May 13$11.95, May 5 9:52 pm$5.92, May 5 9:52 pm$0.01, Apr 27 - May 13$12.18, May 10 - May 16$5.86, May 10 12:24 am$0.01, Apr 27 - May 13$12.18, May 10 - May 16$6.04, May 13 5:09 am$0.01, Apr 27 - May 13$12.18, May 10 - May 16$6.02, May 16 - Sep 12$0.20, May 16 - May 21$12.42, May 21 - May 29$6.02, May 16 - Sep 12$0.20, May 16 - May 21$12.42, May 21 - May 29$6.02, May 16 - Sep 12$0.19, May 25 - Jun 3$12.50, Jun 3 - Jun 15$6.02, May 16 - Sep 12$0.19, May 25 - Jun 3$12.50, Jun 3 - Jun 15$6.02, May 16 - Sep 12$0.13, Jun 7 5:07 pm$12.50, Jun 3 - Jun 15$6.02, May 16 - Sep 12$0.03, Jun 11 3:46 pm$12.50, Jun 3 - Jun 15$6.02, May 16 - Sep 12$0.01, Jun 15 - Jul 21$12.60, Jun 19 - Jun 26$6.02, May 16 - Sep 12$0.01, Jun 15 - Jul 21$12.32, Jun 30 - Jul 5$6.02, May 16 - Sep 12$0.01, Jun 15 - Jul 21$10.22, Jul 10 - Jul 21$6.02, May 16 - Sep 12$0.01, Jun 15 - Jul 21$10.06, Jul 25 - Jul 30$6.02, May 16 - Sep 12$2.67, Jul 25 10:56 am$10.06, Jul 25 - Jul 30$6.02, May 16 - Sep 12$2.32, Jul 29 12:36 am$10.06, Jul 25 - Jul 30$6.02, May 16 - Sep 12$2.30, Jul 30 8:30 pm$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$2.92, Aug 3 10:02 am$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$2.94, Aug 5 6:37 am$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$2.85, Aug 9 12:31 am$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$2.97, Aug 10 11:34 pm$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$2.22, Aug 14 6:09 pm$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$1.76, Aug 18 11:11 am$9.55, Aug 3 - Aug 20$6.02, May 16 - Sep 12$1.56, Aug 20 9:30 am$9.74, Aug 22 - Aug 29$6.02, May 16 - Sep 12$1.32, Aug 22 7:29 am$9.74, Aug 22 - Aug 29$6.02, May 16 - Sep 12$0.91, Aug 26 1:56 am$9.74, Aug 22 - Aug 29$6.02, May 16 - Sep 12$0.50, Aug 29 8:18 pm$9.93, Sep 2 - Sep 20$6.02, May 16 - Sep 12$0.30, Sep 2 2:29 pm$9.93, Sep 2 - Sep 20$6.02, May 16 - Sep 12$0.27, Sep 6 12:24 pm$9.93, Sep 2 - Sep 20$6.02, May 16 - Sep 12$0.24, Sep 10 10:19 am$9.93, Sep 2 - Sep 20$6.02, May 16 - Sep 12$0.15, Sep 12 9:45 am$9.93, Sep 2 - Sep 20$6.01, Sep 16 - Nov 2$0.01, Sep 16 - Dec 6$10.12, Sep 24 - Sep 27$6.01, Sep 16 - Nov 2$0.01, Sep 16 - Dec 6$10.32, Oct 2 - Oct 10$6.01, Sep 16 - Nov 2$0.01, Sep 16 - Dec 6$10.52, Oct 14 - Oct 22$6.01, Sep 16 - Nov 2$0.01, Sep 16 - Dec 6$10.73, Oct 25 - Oct 29$6.01, Sep 16 - Nov 2$0.01, Sep 16 - Dec 6$10.94, Nov 2 - Nov 7$6.01, Sep 16 - Nov 2$0.01, Sep 16 - Dec 6$10.94, Nov 2 - Nov 7$4.49, Nov 7 - Nov 24$0.01, Sep 16 - Dec 6$11.15, Nov 11 - Nov 19$4.49, Nov 7 - Nov 24$0.01, Sep 16 - Dec 6$11.37, Nov 24 - Nov 28$4.49, Nov 7 - Nov 24$0.01, Sep 16 - Dec 6$11.37, Nov 24 - Nov 28$4.39, Nov 28 - Dec 23$0.01, Sep 16 - Dec 6$11.59, Dec 3 - Dec 6$4.39, Nov 28 - Dec 23$0.01, Sep 16 - Dec 6$11.82, Dec 11 - Dec 16$4.39, Nov 28 - Dec 23$0.24, Dec 11 - Dec 23$12.05, Dec 18 - Dec 28$4.39, Nov 28 - Dec 23$0.24, Dec 11 - Dec 23$12.05, Dec 18 - Dec 28$4.47, Dec 28 4:26 pm$1.31, Dec 28 4:26 pm$12.29, Jan 2 - Jan 4$5.83, Jan 2 12:11 pm$1.35, Jan 2 12:11 pm$12.29, Jan 2 - Jan 4$6.01, Jan 4 - Jan 24$1.31, Jan 4 9:46 pm$12.53, Jan 9 - Jan 14$6.01, Jan 4 - Jan 24$1.07, Jan 9 6:41 pm$12.53, Jan 9 - Jan 14$6.01, Jan 4 - Jan 24$1.02, Jan 14 4:28 pm$13.83, Jan 19 - Feb 27$6.01, Jan 4 - Jan 24$0.62, Jan 19 4:14 pm$13.83, Jan 19 - Feb 27$6.01, Jan 4 - Jan 24$0.25, Jan 24 4:48 pm$13.83, Jan 19 - Feb 27$5.89, Jan 29 - Apr 14$0.44, Jan 29 5:33 pm$13.83, Jan 19 - Feb 27$5.89, Jan 29 - Apr 14$0.48, Feb 3 - Feb 8$13.83, Jan 19 - Feb 27$5.89, Jan 29 - Apr 14$0.47, Feb 14 3:37 am$13.83, Jan 19 - Feb 27$5.89, Jan 29 - Apr 14$0.49, Feb 19 - Feb 27$13.78, Mar 10 - Mar 22$5.89, Jan 29 - Apr 14$0.03, Mar 10 6:30 pm$13.78, Mar 10 - Mar 22$5.89, Jan 29 - Apr 14$0.31, Mar 22 5:30 pm$13.65, Apr 3 7:28 am$5.89, Jan 29 - Apr 14$0.85, Apr 3 7:28 am$13.83, Apr 14 10:41 pm$5.89, Jan 29 - Apr 14$0.67, Apr 14 10:41 pm 62,010999,022 1,171,875 781,250 390,625 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun 2015 2016

Price Details

New

Last Seen $13.83 Apr 14, '16
Highest $13.83 Apr 14, '16
Lowest $9.55 Aug 3, '15
Average $13.73 (30d avg)
$13.79 (90d avg)
$12.61 (180d avg)
$11.81 (365d avg)
$11.49 (Lifetime average)
Added Jan 13, 2014

3rd Party New

Last Seen $5.89 Apr 14, '16
Highest $7.85 Dec 11, '14
Lowest $1.40 Feb 6, '15
Average $5.89 (30d avg)
$5.91 (90d avg)
$5.46 (180d avg)
$5.75 (365d avg)
$6.20 (Lifetime average)
Added Jan 13, 2014

3rd Party Used

Last Seen $0.67 Apr 14, '16
Highest $6.97 Aug 7, '14
Lowest $0.01 Sep 16, '15
Average $0.58 (30d avg)
$0.44 (90d avg)
$0.38 (180d avg)
$0.43 (365d avg)
$1.39 (Lifetime average)
Added Jan 13, 2014

Sales Rank

30 day average: 475,744
90 day average: 599,368

Product Description

What made the finale one of the most-talked-about events in television history?

Why is sudoku so addictive and the iPhone so darn irresistible?

What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

Elegance.

In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elementsseduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that whats not there often trumps what is.

In the bestselling tradition of and will change the way you think about the world.

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