The Employer Brand: Bringing the Best of Brand Management to People at Work

By Wiley

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	New		3rd Party New		3rd Party Used
Latest	$52.50	Latest	$25.77	Latest	$17.62
Highest	$67.20 Feb 19, '16	Highest	$38.88 Nov 28, '15	Highest	$29.27 Nov 13, '15
Lowest	$36.53 Feb 22, '14	Lowest	$21.06 Mar 22, '15	Lowest	$0.06 Sep 3, '14
Average	$56.44	Average	$26.70	Average	$19.58
Added	Oct 11, 2013	Added	Oct 11, 2013	Added	Oct 11, 2013

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Amazon Best Sellers Rank

30 day average: 887,611 | 90 day average: 865,767

Product Description

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

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