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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

 

By W. W. Norton & Company
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
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Amazon
$14.33
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Latest $14.33   Latest $10.45   Latest $6.79  
Highest $15.26 Aug 9, '13   Highest $11.05 May 20, '15   Highest $9.00 Jan 30, '15  
Lowest $10.86 Jun 29, '14   Lowest $5.99 Jul 16, '15   Lowest $1.87 Aug 21, '15  
Average $13.79   Average $10.33   Average $5.17  
Added Apr 24, 2013   Added Apr 24, 2013   Added Apr 24, 2013  
                 
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Amazon Best Sellers Rank
30 day average: 276,208 | 90 day average: 213,907

 

Product Description
"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." , starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participateas experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

 

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Amazon > Books > Subjects > Politics & Social Sciences > Social Sciences > Popular Culture

Amazon > Books > Subjects > Politics & Social Sciences > Social Sciences > Communication & Media Studies

Amazon > Books > Subjects > Education & Reference

Amazon > Books > Subjects > Humor & Entertainment

Amazon > Books > Subjects > Computers & Technology > Internet & Web Culture

Amazon > Books > Subjects > Computers & Technology > Business & Management > Web Marketing

Amazon > Books > Subjects > Business & Investing > Industries & Professions > E-commerce

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing

Amazon > Books > Subjects > Business & Investing > Industries & Professions > Sports & Entertainment > Entertainment

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Discussions on Reddit mentioning this product:
Subreddit Title Date
/r/writing I'm looking for a few writers who like world-building, up/downvoting, and mostly-broken-but-interesting ideas. Aug 24, 2015

 

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