Strawberry Fields Cereal is mouth watering organic strawberries and raspberries harvested at the peak of ripeness, nestled among light and crispy organic long grain rice and whole wheat flakes. USDA certified organic, minimally processed preservatives. Kashi began with a healthy epiphany. Back in 1984, we discovered the goodness of whole grain nutrition and were so passionate about our newfound knowledge, we wanted to share it with others. After mixing grains and seeds for months, we chose the unique blend of Seven Whole Grains and Sesame for its supreme nutritional profile a vegetarian source of protein and complex carbohydrates thats hearty, satisfying, and energizing. To us, Kashi means natural, nutritious food to nourish a balanced life. Our products reflect their natural beginnings to this day.