Fashion Marketing: Theory, Principles & Practice

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	New		3rd Party New		3rd Party Used
Latest	$98.92	Latest	$53.76	Latest	$43.00
Highest	$115.00 Feb 19, '16	Highest	$79.41 May 3, '14	Highest	$79.05 May 19, '14
Lowest	$34.48 Dec 9, '13	Lowest	$22.30 Jan 11, '16	Lowest	$11.19 Jan 11, '16
Average	$100.85	Average	$53.38	Average	$41.24
Added	Sep 10, 2013	Added	Sep 10, 2013	Added	Sep 10, 2013

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Amazon Best Sellers Rank

30 day average: 307,737 | 90 day average: 414,180

Product Description

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing

Amazon > Books > Subjects > Education & Reference

Amazon > Books > Subjects > Business & Investing > Accounting

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising

Amazon > Books > Subjects > Business & Investing > Industries & Professions > Fashion & Textile

Amazon > Books > Subjects > Arts & Photography > Graphic Design > Commercial > Fashion Design

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