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  • Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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Buy from Amazon $15.38$0.01 $17.50 $13.13 $8.75 $4.38 Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 2014 2015 2016 $13.98, Sep 10 5:08 am$13.16, Nov 8 - Jan 18$13.02, Jan 19 - Feb 13$13.04, Feb 13 - Mar 2$12.90, Mar 3 - Mar 24$13.06, Mar 24 - Apr 7$13.08, Apr 8 - Apr 24$12.94, Apr 25 - May 13$12.94, Apr 25 - May 13$3.41, May 2 - May 4$0.01, May 2 - Apr 24$12.94, Apr 25 - May 13$3.44, May 8 8:24 am$0.01, May 2 - Apr 24$12.94, Apr 25 - May 13$3.41, May 9 - May 13$0.01, May 2 - Apr 24$12.81, May 15 - Jun 1$3.44, May 15 - May 19$0.01, May 2 - Apr 24$12.81, May 15 - Jun 1$3.42, May 20 - May 21$0.01, May 2 - Apr 24$12.81, May 15 - Jun 1$3.41, May 24 - May 26$0.01, May 2 - Apr 24$12.81, May 15 - Jun 1$3.37, May 28 - May 31$0.01, May 2 - Apr 24$12.68, Jun 1 - Jun 16$3.00, Jun 2 8:56 am$0.01, May 2 - Apr 24$12.68, Jun 1 - Jun 16$2.99, Jun 4 2:21 pm$0.01, May 2 - Apr 24$12.68, Jun 1 - Jun 16$2.90, Jun 5 - Jun 7$0.01, May 2 - Apr 24$12.68, Jun 1 - Jun 16$3.07, Jun 10 2:00 am$0.01, May 2 - Apr 24$12.68, Jun 1 - Jun 16$3.33, Jun 12 6:56 am$0.01, May 2 - Apr 24$12.68, Jun 1 - Jun 16$2.96, Jun 14 12:58 pm$0.01, May 2 - Apr 24$12.71, Jun 16 - Jun 27$3.17, Jun 17 12:50 pm$0.01, May 2 - Apr 24$12.71, Jun 16 - Jun 27$2.93, Jun 19 - Jun 20$0.01, May 2 - Apr 24$12.71, Jun 16 - Jun 27$2.89, Jun 25 - Jun 27$0.01, May 2 - Apr 24$12.74, Jun 28 - Jul 2$2.99, Jun 29 - Jul 1$0.01, May 2 - Apr 24$12.77, Jul 4 - Jul 11$3.33, Jul 4 - Jul 5$0.01, May 2 - Apr 24$12.77, Jul 4 - Jul 11$3.37, Jul 6 10:22 am$0.01, May 2 - Apr 24$12.77, Jul 4 - Jul 11$2.93, Jul 9 1:10 am$0.01, May 2 - Apr 24$12.77, Jul 4 - Jul 11$3.36, Jul 11 11:28 am$0.01, May 2 - Apr 24$12.80, Jul 12 - Jul 21$3.31, Jul 12 - Jul 14$0.01, May 2 - Apr 24$12.80, Jul 12 - Jul 21$3.38, Jul 21 - Jul 28$0.01, May 2 - Apr 24$12.83, Jul 22 - Jul 25$3.38, Jul 21 - Jul 28$0.01, May 2 - Apr 24$12.86, Jul 26 - Jul 29$3.38, Jul 21 - Jul 28$0.01, May 2 - Apr 24$12.86, Jul 26 - Jul 29$3.34, Jul 29 - Aug 3$0.01, May 2 - Apr 24$12.89, Jul 30 - Aug 3$3.34, Jul 29 - Aug 3$0.01, May 2 - Apr 24$12.92, Aug 4 - Aug 10$3.32, Aug 4 - Aug 5$0.01, May 2 - Apr 24$12.92, Aug 4 - Aug 10$3.34, Aug 8 - Aug 10$0.01, May 2 - Apr 24$12.95, Aug 11 - Aug 17$3.34, Aug 12 - Aug 13$0.01, May 2 - Apr 24$12.95, Aug 11 - Aug 17$3.31, Aug 14 - Aug 17$0.01, May 2 - Apr 24$12.98, Aug 18 - Aug 22$3.29, Aug 22 10:00 pm$0.01, May 2 - Apr 24$13.00, Aug 24 - Aug 27$3.25, Aug 24 - Aug 26$0.01, May 2 - Apr 24$13.03, Aug 28 - Sep 2$3.76, Aug 27 - Aug 28$0.01, May 2 - Apr 24$13.03, Aug 28 - Sep 2$3.71, Aug 30 3:12 pm$0.01, May 2 - Apr 24$13.03, Aug 28 - Sep 2$3.58, Sep 2 12:29 am$0.01, May 2 - Apr 24$13.05, Sep 3 - Sep 5$3.13, Sep 4 9:48 am$0.01, May 2 - Apr 24$12.92, Sep 6 - Sep 14$2.62, Sep 6 7:05 pm$0.01, May 2 - Apr 24$12.92, Sep 6 - Sep 14$2.48, Sep 7 - Sep 9$0.01, May 2 - Apr 24$12.92, Sep 6 - Sep 14$2.08, Sep 12 5:46 pm$0.01, May 2 - Apr 24$12.92, Sep 6 - Sep 14$1.87, Sep 14 10:05 pm$0.01, May 2 - Apr 24$12.79, Sep 18 - Sep 20$1.51, Sep 20 1:58 am$0.01, May 2 - Apr 24$12.72, Sep 21 - Sep 24$1.41, Sep 21 3:30 pm$0.01, May 2 - Apr 24$12.72, Sep 21 - Sep 24$1.09, Sep 24 4:01 pm$0.01, May 2 - Apr 24$12.65, Sep 26 - Sep 28$0.92, Sep 26 7:01 pm$0.01, May 2 - Apr 24$12.65, Sep 26 - Sep 28$0.80, Sep 28 8:39 pm$0.01, May 2 - Apr 24$12.90, Sep 30 - Oct 4$0.64, Oct 2 12:45 am$0.01, May 2 - Apr 24$12.90, Sep 30 - Oct 4$0.44, Oct 4 2:45 am$0.01, May 2 - Apr 24$12.96, Oct 6 - Oct 8$0.38, Oct 6 4:13 am$0.01, May 2 - Apr 24$12.96, Oct 6 - Oct 8$0.30, Oct 8 6:08 am$0.01, May 2 - Apr 24$10.67, Oct 10 - Oct 13$0.09, Oct 12 11:29 am$0.01, May 2 - Apr 24$13.16, Oct 14 3:47 pm$3.93, Oct 14 3:47 pm$0.01, May 2 - Apr 24$10.93, Oct 16 7:48 pm$3.66, Oct 16 7:48 pm$0.01, May 2 - Apr 24$11.20, Oct 19 - Oct 23$3.44, Oct 19 12:17 am$0.01, May 2 - Apr 24$11.20, Oct 19 - Oct 23$3.27, Oct 21 4:51 am$0.01, May 2 - Apr 24$11.20, Oct 19 - Oct 23$2.66, Oct 23 11:40 am$0.01, May 2 - Apr 24$11.48, Oct 28 8:11 pm$2.30, Oct 28 8:11 pm$0.01, May 2 - Apr 24$12.05, Nov 5 - Nov 11$3.72, Nov 5 3:55 am$0.01, May 2 - Apr 24$12.05, Nov 5 - Nov 11$3.48, Nov 11 1:40 pm$0.01, May 2 - Apr 24$12.41, Nov 14 - Nov 21$3.50, Nov 14 6:09 am$0.01, May 2 - Apr 24$12.41, Nov 14 - Nov 21$3.20, Nov 18 12:51 pm$0.01, May 2 - Apr 24$12.41, Nov 14 - Nov 21$2.95, Nov 20 - Nov 21$0.01, May 2 - Apr 24$12.78, Nov 23 - Dec 1$2.85, Nov 23 6:02 pm$0.01, May 2 - Apr 24$12.78, Nov 23 - Dec 1$2.63, Nov 25 9:10 pm$0.01, May 2 - Apr 24$12.78, Nov 23 - Dec 1$2.97, Nov 27 5:57 pm$0.01, May 2 - Apr 24$12.78, Nov 23 - Dec 1$2.77, Nov 29 4:21 pm$0.01, May 2 - Apr 24$12.77, Dec 3 - Dec 7$2.47, Dec 3 1:28 pm$0.01, May 2 - Apr 24$12.77, Dec 3 - Dec 7$2.43, Dec 5 11:12 am$0.01, May 2 - Apr 24$12.77, Dec 3 - Dec 7$2.09, Dec 7 9:25 am$0.01, May 2 - Apr 24$12.76, Dec 9 - Dec 11$1.71, Dec 9 11:15 am$0.01, May 2 - Apr 24$12.88, Dec 13 - Dec 17$2.20, Dec 13 1:39 pm$0.01, May 2 - Apr 24$12.88, Dec 13 - Dec 17$2.01, Dec 15 1:20 pm$0.01, May 2 - Apr 24$12.88, Dec 13 - Dec 17$1.93, Dec 17 12:28 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.47, Dec 23 9:13 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.29, Dec 25 - Dec 26$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.27, Dec 27 4:30 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.24, Dec 30 9:18 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.06, Jan 1 11:32 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.00, Jan 4 11:52 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.11, Jan 7 4:07 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.93, Jan 9 10:21 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$1.00, Jan 11 - Jan 12$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.97, Jan 14 - Jan 15$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.94, Jan 17 2:34 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.68, Jan 19 5:06 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.74, Jan 22 2:00 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.72, Jan 25 1:07 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.95, Jan 26 - Jan 27$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.56, Jan 29 10:19 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$0.90, Feb 1 4:41 am$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$3.71, Feb 3 11:42 pm$0.01, May 2 - Apr 24$13.16, Dec 22 - Jan 28$4.00, Feb 5 - Feb 10$0.01, May 2 - Apr 24$15.38, Feb 13 - Feb 15$4.00, Feb 13 10:58 pm$0.01, May 2 - Apr 24$15.38, Feb 13 - Feb 15$3.97, Feb 15 7:17 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.55, Feb 17 8:03 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$4.00, Feb 19 - Feb 21$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.95, Feb 23 3:17 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$0.01, May 2 - Apr 24$0.01, Feb 24 - Feb 28$13.16, Feb 16 - Apr 24$3.44, Mar 2 11:31 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.36, Mar 4 3:04 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.44, Mar 6 - Mar 9$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.18, Mar 11 1:01 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.30, Mar 13 8:01 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.70, Mar 18 5:26 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.88, Mar 20 12:32 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.90, Mar 22 10:04 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.88, Mar 24 - Mar 26$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.14, Mar 31 3:52 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.68, Apr 1 9:35 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.44, Apr 4 1:59 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.46, Apr 5 9:46 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.26, Apr 9 10:57 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.37, Apr 12 7:58 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.86, Apr 15 5:22 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$2.66, Apr 19 3:03 am$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.36, Apr 21 7:16 pm$0.01, May 2 - Apr 24$13.16, Feb 16 - Apr 24$3.31, Apr 24 1:53 pm$0.01, May 2 - Apr 24$13.16, Apr 27 - May 4$3.28, Apr 29 3:38 am$0.01, Apr 27 - Apr 14$13.16, Apr 27 - May 4$3.46, May 1 - May 7$0.01, Apr 27 - Apr 14$13.48, May 7 10:16 pm$3.46, May 1 - May 7$0.01, Apr 27 - Apr 14$13.81, May 11 12:57 pm$3.47, May 11 12:57 pm$0.01, Apr 27 - Apr 14$14.15, May 14 - May 18$3.71, May 14 - May 18$0.01, Apr 27 - Apr 14$14.40, May 21 4:32 am$3.72, May 21 4:32 am$0.01, Apr 27 - Apr 14$14.92, May 25 - May 29$3.71, May 25 6:09 am$0.01, Apr 27 - Apr 14$14.92, May 25 - May 29$3.73, May 29 - Jun 1$0.01, Apr 27 - Apr 14$14.40, Jun 1 1:52 am$3.73, May 29 - Jun 1$0.01, Apr 27 - Apr 14$15.29, Jun 3 10:47 am$3.57, Jun 3 10:47 am$0.01, Apr 27 - Apr 14$15.38, Jun 7 - Jun 27$3.99, Jun 7 - Jun 17$0.01, Apr 27 - Apr 14$15.38, Jun 7 - Jun 27$3.67, Jun 21 2:19 pm$0.01, Apr 27 - Apr 14$15.38, Jun 7 - Jun 27$3.65, Jun 25 9:37 am$0.01, Apr 27 - Apr 14$15.38, Jun 7 - Jun 27$3.68, Jun 27 8:06 am$0.01, Apr 27 - Apr 14OOS $15.38, Jun 29 10:15 am$3.66, Jun 29 - Jul 3$0.01, Apr 27 - Apr 14$14.85, Jul 3 2:53 pm$3.66, Jun 29 - Jul 3$0.01, Apr 27 - Apr 14$11.33, Aug 1 - Aug 8$3.70, Aug 1 - Aug 10$0.01, Apr 27 - Apr 14$11.33, Aug 14 5:40 pm$3.73, Aug 14 5:40 pm$0.01, Apr 27 - Apr 14$11.23, Aug 16 - Aug 20$4.00, Aug 16 - Sep 18$0.01, Apr 27 - Apr 14$11.67, Aug 22 - Aug 31$4.00, Aug 16 - Sep 18$0.01, Apr 27 - Apr 14$13.82, Sep 2 - Sep 6$4.00, Aug 16 - Sep 18$0.01, Apr 27 - Apr 14$14.16, Sep 8 - Sep 14$4.00, Aug 16 - Sep 18$0.01, Apr 27 - Apr 14$14.51, Sep 18 - Sep 24$4.00, Aug 16 - Sep 18$0.01, Apr 27 - Apr 14$14.51, Sep 18 - Sep 24$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$14.87, Sep 28 - Oct 2$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$15.22, Oct 6 - Oct 10$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$15.38, Oct 12 - Oct 14$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$15.24, Oct 16 - Oct 24$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$15.09, Oct 26 - Oct 28$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$15.19, Nov 1 - Nov 24$4.04, Sep 22 - Nov 11$0.01, Apr 27 - Apr 14$15.19, Nov 1 - Nov 24$3.78, Nov 15 2:53 pm$0.01, Apr 27 - Apr 14$15.19, Nov 1 - Nov 24$2.98, Nov 20 - Dec 11$0.01, Apr 27 - Apr 14$15.11, Nov 29 - Dec 6$2.98, Nov 20 - Dec 11$0.01, Apr 27 - Apr 14$14.97, Dec 11 - Dec 19$2.98, Nov 20 - Dec 11$0.01, Apr 27 - Apr 14$14.97, Dec 11 - Dec 19$1.99, Dec 16 3:04 pm$0.01, Apr 27 - Apr 14$14.97, Dec 11 - Dec 19$1.82, Dec 19 5:05 am$0.01, Apr 27 - Apr 14$14.86, Dec 24 - Dec 29$1.50, Dec 24 12:59 am$0.01, Apr 27 - Apr 14$14.86, Dec 24 - Dec 29$1.18, Dec 29 - Jan 2$0.01, Apr 27 - Apr 14$14.79, Jan 2 - Jan 12$1.18, Dec 29 - Jan 2$0.01, Apr 27 - Apr 14$14.79, Jan 2 - Jan 12$2.98, Jan 7 7:14 pm$0.01, Apr 27 - Apr 14$14.79, Jan 2 - Jan 12$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$14.91, Jan 17 - Jan 27$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$14.92, Jan 30 12:21 pm$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$15.28, Feb 4 2:53 pm$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$15.29, Feb 7 4:51 am$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$15.38, Feb 9 - Feb 15$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$14.40, Feb 17 - Feb 26$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$14.54, Feb 28 7:09 pm$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$14.30, Mar 4 7:22 am$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$14.65, Mar 16 - Mar 22$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$13.41, Apr 2 2:50 pm$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14$13.74, Apr 14 5:15 am$4.04, Jan 10 - Apr 14$0.01, Apr 27 - Apr 14 32,893868,315 1,171,875 781,250 390,625 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun 2015 2016

Price Details

New

Last Seen $13.74 Apr 14, '16
Highest $15.38 Feb 9, '16
Lowest $10.67 Oct 10, '14
Average $14.16 (30d avg)
$14.56 (90d avg)
$14.81 (180d avg)
$14.39 (365d avg)
$13.54 (Lifetime average)
Added Sep 10, 2013

3rd Party New

Last Seen $4.04 Apr 14, '16
Highest $4.04 Jan 10, '16
Lowest $0.01 Feb 24, '15
Average $4.04 (30d avg)
$4.04 (90d avg)
$3.55 (180d avg)
$3.65 (365d avg)
$3.17 (Lifetime average)
Added Sep 10, 2013

3rd Party Used

Last Seen $0.01 Apr 14, '16
Highest $0.01 Apr 27, '15
Lowest $0.01 Apr 27, '15
Average $0.01 (30d avg)
$0.01 (90d avg)
$0.01 (180d avg)
$0.01 (365d avg)
$0.01 (Lifetime average)
Added Sep 10, 2013

Sales Rank

30 day average: 626,119
90 day average: 352,043

Product Description

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. has become the definitive book about this growing trend.

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