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Wild Company: The Untold Story of Banana Republic

 

By Simon & Schuster
Wild Company: The Untold Story of Banana Republic
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New from $13.83
3rd Party New from $3.49
3rd Party Used from $7.99
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Low $3.49
High $16.00
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Amazon
$13.83
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Last Seen $13.83   Last Seen $3.49   Last Seen $7.99  
Highest $16.00 Dec 20, '15   Highest $9.28 Jan 9, '15   Highest $11.95 May 14, '15  
Lowest $10.14 Aug 8, '15   Lowest $3.49 Apr 14, '16   Lowest $3.95 Apr 2, '16  
Average $13.83   Average $6.58   Average $8.85  
Added Dec 22, 2014   Added Dec 22, 2014   Added Dec 22, 2014  
                 
Historical Price
Amazon Best Sellers Rank
30 day average: 330,000 | 90 day average: 591,111

 

Product Description
"With $1,500 and no business experience, "Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time." A love story wrapped in a business adventure, "Wild Company "is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

 

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