Reduces Drying Time Up To 50%ul Direct Ion Technology for Frizz-Free Styles 2 Quiet Operation 3 Powerful Performance Direct Ion Technology produces negative ions to help dry hair up to 50% faster. This helps condition and soften hair while reducing frizz, increasing shine and sets the style. Ceramic emits far-infrared heat to seal the hair cuticle and eliminate frizz. Hair is soft, shiny and radiant. Direct Ion Technology injects a high volume of ions into the airstream, depositing them directly onto the hair to break apart water molecules for easier evaporation and faster drying. This helps condition, smooth and make hair shinier while reducing frizz. Professional Features: ul 1875 Watts - powerful airflow 2 Newly designed engineered lightweight motor 3 Removable lint filter for easy cleaning, longer motor life 4 6 Heat speed options 5 Cool shot for setting the st

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