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Product Description
challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of capitalisms most valuable customers. expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how tweenhood, which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
Product CategoriesAmazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Social Sciences > Sociology Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Social Sciences > Anthropology Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Social Sciences > Gender Studies Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing Amazon > Books > Subjects > Politics & Social Sciences > Sociology Amazon > Books > Subjects > Politics & Social Sciences > Anthropology > General Amazon > Books > Subjects > Politics & Social Sciences > Women's Studies Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research Amazon > Books > Subjects > Arts & Photography > Business of Art PriceZombie > Books * PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
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