Tweening the Girl: The Crystallization of the Tween Market (Mediated Youth)

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	New		3rd Party New		3rd Party Used
Latest	$34.39	Latest	$28.59	Latest	$29.66
Highest	$38.95 Feb 13, '16	Highest	$37.00 Mar 3, '15	Highest	$77.46 Mar 29, '15
Lowest	$34.39 1 day ago	Lowest	$27.71 Mar 28, '16	Lowest	$1.86 Dec 15, '15
Average	$38.61	Average	$28.89	Average	$31.57
Added	Feb 19, 2015	Added	Feb 19, 2015	Added	Feb 19, 2015

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Amazon Best Sellers Rank

30 day average: 2,581,618 | 90 day average: 2,195,715

Product Description

challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of capitalisms most valuable customers. expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how tweenhood, which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

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Amazon > Books > Subjects > Arts & Photography > Business of Art

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