Popular stories tell us that the strawberry got its name from the straw that farmers used to mulch the berry beds. Whatever you call it, the strawberry has become a well known addition to American desserts, including the very popular strawberry shortcake. Faerie's unique flavor powders are alcohol-free alternatives to extracts that can be substituted one-for-one in place of extracts in any recipe. They are especially suited for flavoring chocolate and candy. Our goal is to produce the truest flavors possible. When possible we use natural flavor ingredients. We also use top-quality artificial flavors when natural ingredients do not have sufficient flavor strength or do not maintain true flavor over time.