-- "He [Bob Garfield] is irreverent, funny and tough."

-- "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."

-- is Bob Garfield's call to arms. Sparing no sacred cows, the respected columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes: shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.