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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

 

By McGraw-Hill Education
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
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$14.49
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Added Jan 18, 2015   Added Jan 18, 2015   Added Jan 18, 2015  
                 
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Product Description
UPC639785388937
"A brazenly funny . . . and hard-hitting book."

-- "He [Bob Garfield] is irreverent, funny and tough."

-- "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."

-- is Bob Garfield's call to arms. Sparing no sacred cows, the respected columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes: shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.

 

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