During the first half of the 1960s (especially in 1964), there was a TV music show presented by the British singer Chris Howland both in Austria and Germany; in Austria Mike Molto had a special small show to help the advertising industry in the early 1960s. (Austrian television advertising first started in 1959.) Topo Gigio was part of the Italian puppet show of Madame Maria Perego. A 1969 color television show especially for children in Austria and Switzerland was called Cappuccetto and Her Adventures with her friends Lupo Lupone, Professor Lhotko, a fox, some other animals of the forest, her grandmother and a music band with five little mushrooms playing on guitars and singing.[2]

During the 1960s, the American Topo Gigio appeared on the long-running CBS-TV variety show The Ed Sullivan Show.[3] Created by a troupe of Italian puppeteers, it took four people to bring the 10" tall character to life, three to manipulate him and one to create his voice. The puppet stood in a special "limbo" black art stage with black velvet curtains, designed to absorb as much ambient light as possible, which helped hide the puppeteers, who also dressed in black from head to toe. Each puppeteer operated a different part of Gigio's foam rubber body by using several wooden dowel rods (also painted black). The illusion was quite remarkable, since unlike traditional hand puppets, Topo Gigio could actually appear to walk on his feet, sing, make subtle hand gestures, and even walk up Ed Sullivan's arm and perch on his shoulder. Careful lighting and TV camera adjustment made the "black art" illusion perfect for the television audience, though on at least one appearance, Ed asked the puppeteers to come out and take a bow, revealing their black-clad appearance (though deftly hiding Gigio's mechanisms to conceal the secret). In more than fifty appearances on the show, the mouse would appear on stage and greet Sullivan with, "Hello, Eddie!".